One thing, many bloggers fail to acknowledge, while posting at their blogs, is making use of images, charts, tables, graphs, or print screens when sharing some information, especially numbers or statistics with their readers. To be brutally honest, jotting down a grammatically or factually correct post of 400 words, on any given topic is not really a big deal, and anyone with average English comprehension and research skills can do the job. At the end of the day, what actually distinguishes a cherished blogger from those run of the mill type writers is “how they are presenting the information”. Every once in a while, I come across a blog post that appears quite cluttered and mediocre at first, but after giving it a read, I realize that the content is quite impressive, and that, it was actually the presentation, which has let down the blogger.
Problem is that the majority of internet surfers are not as eager to ‘read’ as I am; therefore an average visitor will be put off by heaps of text and leave instantaneously. End result, many competent bloggers simply fail to make a mark just because they were not paying heed to the presentation of the content.
Paragraphs after paragraphs of text will make the blog look like a dreary syllabus book (which is not a very pleasant sight for many). As a result the blog will fail to hold on to any kind of readership. Going through walls and walls of text and trying to make some sense out of those words can be quite taxing; this is where illustrations like info graphs, charts, images, and print screens comes handy. Let’s have a quick look at how these visual aids can do wonder to your blog posts.
Easy on eyes and mind:
Visualization helps the readers to absorb the information without necessarily having to strain their eyes and mind. Illustrations like graphs and charts are meant for encapsulating the main points, that otherwise might get lost somewhere in the heaps of text. At times, a reader might end up going through the entire text without getting the point, but, it’s almost impossible to have a look at some chart and not derive any kind of information. That is precisely the reason why pie charts and graphs are extensively used in business reports. These graphs and charts allow the stake holders to get the important information without going through the entire report, text accompanies these graphs and charts just for the sake of elucidating.
Portrays you as an authority:
As I’ve earlier suggested, anybody can come up with 3 – 4 paragraphs on any given topic, but it takes some time, expertise, and above all, good understanding of the topic to be able to present the information with charts and graphs. Having charts and graphs in your post allows you to impersonate the authority figures. Such presentation gives an impression that the author knows what (s)he is talking about, and more importantly (s)he is ready to put any amount of effort to educate their readers. As a result, when the readers have to choose between two bloggers, who are providing more or less similar information, readers will always opt for the one who supplements the information with charts and other graphics to facilitate the readers.
Doesn’t take much time or resources:
With so many software and programs at your disposal, it is not difficult to make a chart or info-graph. You can use adobe illustrator or Microsoft excel to create charts, tables, and graphs and then insert them to your posts. Using print-screens are even easier, and a must when you are writing some kind of a tutorial. In that case, illustrating each step with the help of a print-screen will leave no ambiguity in the mind of readers, a detailed tutorial like this is great for link baiting as well.
No need to pile up on text:
Not only is it easy on the reader’s mind, using illustrations are also handy from the writer’s perspective. Without graphs, or print screens, you will find it hard to prolong the post on certain topics. A combination of text and graphics will allow you to highlight the important information without having the need to stretch a couple of points to 500 words or more.
Graphs and charts are more convincing:
If you are trying to promote a product, service, or even an idea or political view, than having some tables, graphs, or charts can help getting your point across, more convincingly than the text. For example, you can emphasize on the price benefits of a particular product by doing a price comparison by the use of tables, or you can underline the popularity of a particular product (or political view) by showing the increasing trends via graphs, and so on. Whilst the readers can notice and dismiss the hyperbole in text, it isn’t easy for anybody to shrug off an assertion that is backed by actual numbers or statistics in a chart.
Getting the drift so far? However, you must keep following points in mind when using illustrations like graphs, tables, or charts in your posts.
• Avoid using complex graphs or displays like forest plot, scatter-graph, or radar charts, because a normal reader might not be able to make sense of these illustrations. Remember that the purpose of charts or illustrations is to simplify the process of absorbing information, not to cause difficulties, you must keep that in mind or it might backfire.
• Too much of everything is bad, so don’t try to insert a chart or graph in every other post at your Blog, or it will get a little annoying. Besides, you should be having adequate data to come up with a graph or chart, there’s no need to demonstrate couple of figures via graphs.
• Choose different types of graphs or charts; be creative and make sure that it doesn’t start looking dull.
• Use the colors tactfully, and use interesting descriptions, in accordance to your targeted audience.
• Try using different software, styles, and colors, choosing the same software and same kind of charts or graphs will get monotonous, hence boring.