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Turning Your Social Media Network into Paying Customers

Social media networks are more than just a way to pass the time; they’re a way to get profits if you use them properly.

We all know that social media is a “must” for any business today. Most of us are getting fairly savvy about how to use our networks properly to interact with customers, nip problems in the bud and spread the word about our projects. However, if your social media efforts aren’t helping you to get paying customers then they aren’t really paying off. You need to get down and dirty with understanding social media ROI, take advantage of cutting edge opportunities like the use of QR codes and make sure that you never take your eye off using social media as a branding tool.

Understand Social Media ROI

If you want your social media network to result in a high percentage of paying customers then you need to crunch the numbers. You need to do some research into social media ROI for your business to make sure that the investment that you’re making into your network is turning into profits. A good ROI calculator for social media campaigns can help you see where you’re going wrong and what you need to change to make your social media efforts more profitable.

Frogloop has a good calculator for businesses that do fundraising through their social media networks.

Alinean has a basic ROI social media calculator for for-profit businesses. You wouldn’t try to decrease spending without looking at what you’re spending and you shouldn’t try to increase social media profits without looking at how social media is currently working for you.

Offer QR Codes

One way to have a better ROI on social media is to use cutting edge technology to increase the results of your social media efforts. Right now QR codes are a good choice. If you don’t know what QR codes are then you are late to the party. A recent survey by MGH Modern Marketing showed that 70% of smartphone owners either have used or plan to use QR codes. These codes offer a great interactive marketing opportunity, which makes them ideal for integrating with the interactivity of your existing social media networks.

The marketing survey showed that nearly 3 out of every 4 people are more likely to remember an ad if it has a QR code associated with it. This suggests that people would also be more likely to remember your social media profile if it incorporated QR codes. Since QR codes can be scanned right off of a computer screen it’s easy to incorporate them into your blog, website and social media efforts.

Fast Company offers some great tips for using QR codes for marketing. Some of their best tips can be incorporated into your social media plan to turn your network into paying customers. Those tips include:

– Offer discounts through QR codes. Provide customers with an excuse to save money while using this new, interactive technology and they will take you up on it by making a purchase from you.

– Start a scavenger hunt to bring people to your store. QR codes that are promoted through your social networking sites can send people on scavenger hunts that lead them to your physical storefront where they will shop.

– Create QR codes that connect to your phone. They can dial your number or send you a text message. This allows you to engage in some old-fashioned “cold calling” techniques to generate sales in a truly modern way. Spread the word about your cool new QR codes through your social media channels.

You can also use QR codes to increase followers. This will generate more buzz around your social media site to enhance the other work that you are doing to turn your social media network into paying customers.

Never Forget About Brand Awareness

It is important to make sure that you’re crunching the numbers and using the trendiest tools to leverage your social media activity but when it gets down to it the best thing that you can remember is that every social media action you take should be geared towards increasing brand awareness. The more people become aware of your brand, the more likely they are to want to buy from you.

Some tips for using social media for brand awareness:

– Make sure your brand name is prominent on your social networking sites.

– Add logos to all social networking sites.

– Work across multiple social networking sites to spread your brand. Don’t forget video sites like YouTube in addition to link sharing sites like Twitter.

– Use yourls to create unique url shorteners for branding yourself when sharing links on social media sites.

– Always respond with solutions to any negative comments made about you on social media sites. This enhances the positive image of your brand.

Social media can be fun but it is also part of your business so make sure that you are using it correctly to turn a profit every time! Do you have a story of turning your social media network into customers? Share your experiences in the comment section below!

About the Author: Caleb Blackham is a freelance writer for Adobe Create PDF. Create PDF is a PDF converter where users can turn any document into a PDF, merge multiple documents into a PDF and convert or print to PDF.

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