Your digital strategy is incredibly important to the overall performance of your website, which can have a positive or negative impact on the success of your business. Content is a vital part of your strategy and should be carefully considered in order to meet your business’ goals; it is important to remember that content comes in all shapes and sizes. Video marketing is one such form of content and it can make a huge difference.
You should be including video in your marketing campaigns for many different reasons, with one being that it can help you to stand out in the crowd. With customers being bombarded by so many different brands and different advertisements, you’ll want to ensure you are creating something out of the box.
What can video marketing do for you?
Using video in your campaigns can help to drive results for your business, and potentially create better leads than other marketing ideas. Video marketing can help reach your specific goals and grab people’s attention in the right way.
Delivering your information in an engaging way can boost your chance of success, but only if it’s done right! Here are just a few statistics that could help you in your video content creation.
Video user interaction
By learning how people engage and interact with video content already, you can use it to your advantage and create videos that will reflect positively on your brand. How people interact with video content can tell you a lot about your potential audience.
For example, 90% of users say that product videos are helpful in the decision process. This means that if you are trying to sell a product, it may be worth making a product-based video to boost your sales.
If you want to increase your brand awareness and get your brand out there a little more, you may be interested to know that 80% of users were able to recall a video ad that they viewed in the past 30 days.
92% of mobile video consumers share videos with others; it’s clear that if you’re producing the right kind of video content, it is likely to be exposed to a bigger audience than just your customer database.
So what difference could video actually make to your business? Could it actually produce results? Putting a video in your email will lead to 200-300% increase in click-through rates, meaning your emails should no longer go unnoticed.
Including a video on your landing page can actually increase conversions by 80%; the potential is huge. 50% of executives look for more information after seeing a product or service in a video, while 64% of users are more likely to buy the related product online. Video therefore has the ability to encourage sales and bring in leads for your business.
What content should you include?
Video marketing can be a huge success, but half the battle is getting the content right. Including what your audience is looking for means your results could be even better. It has been reported that the top 3 popular types of content for video is comedy, news and music.
If your audience enjoy your video content, purchase intent could increase by 97% while brand association could increase as much as 139%. When 59% of executives admit they would rather watch a video than read text, you know you should adjust your strategies and include high quality video marketing campaigns.
There are however certain things that you should look out for. 60% of viewers will stop watching after 2 minutes, so the creation of your video needs to spot on and concise. Likewise, 4 out of 5 users will click away if the video stalls when loading.
The average user is exposed to 32.3 videos in a month; the key is making sure that your video gets watched and brings back the results you want.