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Top Tools for Managing Your Social Media Campaigns

Social media aggregation tools are popping up everywhere. These tools can assist online businesses managing social media campaigns. Some magazine-style tools focus on creating a unified web presence and brand through a graphically stunning homepage that also manages social media. However, dashboard-style tools focus more on information delivery and analytics, or detailed information about how their posts are being used. Here are seven of the top tools for social media campaigns.

Which Tool is Best for You?

Flipboard calls itself a “social magazine” that lists social networks in a single, magazine-like format, covering networks and content. It picks up news from Twitter timeline and news outlets, and posts from Facebook, Google+, YouTube, Google Reader, LinkedIn, Flickr, 500px, Sina Weibo, Renren, and Instagram. Flipboard includes an app for iOS and Android, and support for Google reader.

Glossi, tagline, “Let’s make a magazine,” promises to organize your content like a glossy magazine. This web-based tool pulls in all content from Twitter, Facebook, Instagram, Tumblr, and Foursquare, creating a beautiful homepage and a simple alternative to time-intensive blogs. Tools show how the user has updated the site.

RebelMouse calls itself “your social front page.” Not yet available, RebelMouse is taking reservations. RebelMouse creates a user profile, coordinates posts across the networks, and provides analytics. It uses a grid layout to spool news and content, and a button to add videos and media. Web-based RebelMouse will integrate Facebook and Twitter, adding Instagram and Tumblr later. The iOS compatibility will allow users to launch personalized iOS apps on the RebelMouse platform.

Hootsuite says it is “the leading social media dashboard to manage and measure your social networks.” This popular tool allows management of multiple social profiles, message scheduling, tweeting, tracks brand mentions, and social media traffic analysis. It works with iOS, Android, Blackberry, and Keitai. This tool can integrate an impressive list of networks, including more than one account of each: Twitter, Facebook, LinkedIn, Google+ Pages, Foursquare, MySpace, WordPress, Mixi, Facebook Business and Brand Pages, and Ping.fm. An App Directory allows you to add Tumblr, YouTube, Flickr, and marketing-focused tools, like MailChimp, SocialFlow, Constant Contact, and more. Web-based Hootsuite also boasts impressive analytics and allows multiple users with different signatures. Hootsuite is a formidable dashboard-style tool geared heavily toward social media campaigning.

Flavors.me wants to help you “create a unified web presence.” With the focus on visual style, and audio/visual communication, this magazine-style tool helps you develop your own homepage with five social networks for free. For $20 a year, you get limited analytics, more designability, a custom URL, realtime stats, and unlimited social feeds. Web-based, it covers Twitter, Flickr, Tumblr, and Vimeo.

Yoono says it is “your social networks, united.” It offers a desktop or a browser app, and an iPhone app. Yoono covers Facebook, MySpace, Twitter, YouTube, Flickr, FriendFeed, LinkedIn, Gtalk, Yahoo Chat, Foursquare, and AIM. Links, images, and videos can be shared, and it works on Windows, Mac, Linux, and iOS.

Tweetdeck began as a Twitter manager app, or “an app that brings more flexibility and insight to power users.” It now handles Facebook, MySpace, and LinkedIn, organizing by column, and includes filters, notification, sync, lists, trends, and keyboard shortcuts. This tool is available as a desktop app, web-based, and for iOS.

Choose Your Tool!

These tools have what you need to manage multiple social networks. Remember to research: all have free versions to check out before committing. Happy campaigning!

Author Bio:- Christine Merrick is a part-time blogger and part-time saleswoman for marketing accessories, including promotional magnets.

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