Social sites are being used extensively by companies of all industries to market themselves and their products. Both small and large firms are utilizing social media to compete in this new age of business. One social site that seems to have captured the attention of the public recently is Pinterest. Although Pinterest does not yet have the numbers and user base like the two giants of social media, Facebook and Twitter, the site is expanding. As of July of 2012, the site has over 20 million unique users.
Many online businesses have been able to use Pinterest to generate more sales from Pinterest clicks. The rate of success in using these tools varies from one institution to another. The following tips from socialmediatoday and Internet marketing guru, Tom Treanor, can guide a company to get the most out of Pinterest:
Strategies for Success
Before setting up your Pinterest account, you need to identify you industry niche. Like in the use of any other social media, you need to set up your account properly. The account information provided should be a reflection of your personality, and it should be branded with your logo. You need to spend time in the site building relationships with individuals who are known for providing quality pins. These are the movers and shakers, and once they get to know you, they will post about your product. Ideally, the boards you set up should be optimized for your target audience and customers. If you are going to or are already using other social media tools, you need to integrate Pinterest with them.
Help Each Other
You may be tempted to pin images of your products only. However, this should not be the case as pinning self-serving images on your boards may not work out well. Pinterest users can tell when a board is self-serving. Instead, you can post interesting news, tips and products from other sources. After you gain more allies, the other firms will link to your products in return, and you will both be able to achieve more.
Keep It Simple
Pinterest is a very simple tool to use. It is uncluttered and professional: for instance, all the images follow a certain format. The board where you post your images should reflect the simple nature of Pinterest. Your boards should indicate a high sense of creativity while remaining clean and elegant. Produce content that is “pinnable”. The photos or even videos that you intend to pin on your board should be of high quality.
Use Daily Themes
You need to establish a theme for every day. Pins associated with a daily theme attract repeat visitors and build a fan base. Customers are more likely to come back and see what is new at the beginning of a day. A catchy slogan can also help promote the daily themes and ensure your images get re-pinned.
Follow Copyright Rules
You need to ensure that images that you pin does not infringe any copyrights. However, when you have to pin copyrighted images, you have to remember to credit the source. Disregarding copyrights can put you and your business in jeopardy. Copyright lawsuits are very costly, and you wouldn’t want to be involved in one.
Commenting on images and liking other pins can also help draw attention to your board. Most importantly, you should always behave properly on social media outlets if you wnat to fully reap the benefits of social media marketing.
Author Bio:- This article was penned by Karl Stockton for Zion & Zion, a Phoenix-based marketing, internet strategy, PR & ad agency with a great reputation.