Your keywords are the breadcrumbs that attract visitors to your site. Analyzing keyword traffic should be an ongoing part of your business, and these 10 tools for analyzing keyword traffic can help you determine which words and phrases are doing the best job of helping you reach your goal of bringing in a steady stream in Internet users on a daily, weekly, and monthly basis.
1# Google AdWords Keyword Tool
The Tool is easy to use. In the free version, simply enter a word, a phrase, or a URL and the tool will offer a list of suggestions, along with traffic data. Update to the paid Keyword Search Suite to get more detailed information, such as keywords in the extreme long tail.
2# Submit Express
Submit Express is a very simple tool to use. If you want to find out how often specific keywords are being used, type them into the search box (you can search for up to 15 queries at once) and hit “Find Keywords”. When you want to get some basic information quickly, Submit Express is the way to go.
Wordtracker can provide you with thousands of keyword suggestions with just a few clicks of your mouse. Start with a free trial before committing to a monthly-pay plan or an annual subscription.
4# Bing Keyword Research Tool
Bing’s Keyword Research Tool provides results based on organic search, as opposed to paid results. All results are compiled based on six months of historical data. The keyword suggestions can be generated in different languages and by country or region, so that you can get a highly personalized set of results. This tool also allows you to set up a history of 25 keywords so that you can get quick access to topics you have researched in the past.
Compete.com will tell you how important a particular keyword is. It will allow you to take a peek at your competitors’ sites and find out which keywords are bringing traffic to their sites. This site will give you information about organic and paid search engine traffic.
6# Traffic Travis
Traffic Travis a software package that allows you to create keyword lists and assesses the SEO from your own site. You can also track your search rankings and check out competitors’s websites.
7# Rank Tracker
Rank Tracker is a downloadable software package that helps to single out the best keywords from a list. The program is used to determine the Keyword Efficiency Index (KEI) for the keywords on your list.
HitTail analyzes your site’s traffic and then generates a list of keywords that you should be focusing on based on your site’s specific algorithm. This software program can display up to 350 keywords that your site can focus on to get the best results.
9# Keyword Scout
Keyword Scout is a simple tool that scrapes keywords in a specific niche or generates random product keywords “with the click of a button.” You can add brands to your list very easily.
10# Micro Niche Finder
Micro Niche Finder is a tool used by Internet marketers to find niches, as well as keywords. Users will see keywords with too much competition clearly indicated in red, while ones with low competition will be set out in green. The Finder can generate keyword lists and export them into various formats.
These services can help you choose the right keywords for your site and ensure that you are using the right ones for your niche. It’s a good idea to make sure you have a good mix, including some long-tail keywords, to help Internet users find your site.
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