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Tips to Improve Small Business’s Social Media Reach

social media marketing trends 2014

Social media is one of the best places to market your business, but it may be underutilized by small business, because sometimes businesses do not understand the concept. According to one study, 71% of customer who have a positive experience with a business on social media are more likely to recommend it to others. Despite the declining reach of organic social media for brands, it still remains a valuable source for customer research, engagement, and sales.

Here are some tips to help you improve your business’s social media outreach.

Be Clear On Your Goals, Then Plan It Out

Everything works out better when you have a plan and know what your goals and objects are. That is why it is key to know what you need to focus on with your social media marketing, so focus your efforts in the right places and networks. Keep in mind who your competitors are by running a social media audit which gives you knowledge of the areas that you need to improve on and look at other accounts to help tweak and improve your account, then test it out.

Targeting Your Audience with Most Potential

To make sure your efforts are not wasted, it is better to know at the onset on which platform your targeted audience is on, so do research on them and their habits. Targeting specific profiles on your posts can help create organic potential allowing the right people to your posts and this allows you to know each type of persons pain points giving them the right type of content.

Engage Audience By Starting A Conversation

Engaging your audience helps you keep in contact with them and they are surrounded by your brand atmosphere, but starting the conversation is even better, because you get to focus the attention on something that might be crucial to your business. Also, it helps give the users value on things they find interesting. Make sure to respond to your audience giving them your attention.

Build Your Authority & Awareness

Building your authority helps people to engage more with your content which will convert people that boost sales and more opportunities leading to collaborations on certain projects. The more awareness you have, the more opportunities you have creating a cyclical effect.

Choose A Platform, Then Dominate

The platform you choose to focus on is crucial to your success on social media. If you are where you audience is not, then it does not help you business and will be a waste of time. So through your research, you will know where your target audience is at, allowing you to dominate that specific area.

Convert Audiences

It is important to convert your audience into sales that support your business goals to actually earn an ROI. By having the right content, you can promote your business and get people to interact with it, but do not overdo it, because people will tire of just trying to be sold with no real value and trust. Ensure a proper CTA is implanted at the end of each post and provide enough information and authority to convince customers to make that next leap.

Schedule Posts

Scheduling your posts will help you reach the right people you want and allow you to post consistently which will you give consistent results. This gives you an effective strategy allowing you know what to automate, improve, and delegate and giving you time to engage with your audience more. Make sure to post during the right times also.

Post Relevant & Quality Content

This is one of the most crucial parts. If you do not have relevant and quality content in your posts, people will not interact with it as often. This will give you a boost in people’s outreach to your profile, so make sure you have visuals with photos and videos in your content and make sure you stand out.


Using social media can help you connect to more of your audience and it is a process that you need to improve of constantly. Giving the right type out of content and user experience can bring the person value in their lives. The next talent app can also get you outreach, so make sure to check it.

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