Social networking is a valuable tool for small companies. Maintaining active profiles on social media websites such as Twitter, Facebook, and Tumblr lets businesses connect more easily with potential clients and customers than ever before. In order to be successful in today’s market, it is crucial that businesses maintain an active online presence through social networking. As you start building your company’s social media profiles, keep the following tips in mind so that your business will get as much benefit out of its social media presence as possible.
Start With A Good Logo
Your company needs an eye-catching, simple logo that will get the attention of potential customers.
For example, Facebook’s logo is simple, and includes the company’s entire name. Although your company might never be as popular as this social networking giant, with the help of a solid logo, you will expand your client base.
Include All Contact Information
Make sure that all of your company’s social networking profiles contain all the information customers need in order to be able to contact you. If any of your company’s contact information changes, make sure that you update your profile information right away. You do not want to miss out on a client because of outdated info.
Always Be Professional
Although the environment of social networking can encourage informal interactions between customers and company representatives, you should always strive to be professional. Avoid profanity, offensive language, and inappropriate humor so that you do not alienate any potential customers.
Respond Proactively To Customer Complaints And Criticism
If a customer or client criticizes you on a social media profile, respond quickly and courteously to their post. If possible, respond publicly to the negative feedback. You want other potential customers to see how seriously you take customer complaints. They will trust you more if they believe you are truly professional. Of course, if a customer or client posts anything offensive, you should feel free to delete it.
Pictures Showcase Your Offerings
Consider posting pictures of your offerings or pictures of completed projects. Customers will appreciate being able to see the quality of your work. Additionally, social media lets users share photos, so you can increase your company’s internet exposure.
Never Spam Your Contacts
While you should let customers, friends, and fans know about your company’s special promotions or offerings, keep the number of messages you send them to a minimum. If you spam your social network contacts, you could lose future sales.
Your Social Networking Profiles Should Benefit Customers
Your customers should benefit from connecting with you online. Consider offering a special sale only for those individuals who have become fans of your company. This will encourage people to remain your contacts so that they do not miss out on any future special offers.
Make Sure You Follow All Website Rules
Keep On Top Of Spam
Having spam on your profile makes your company look unprofessional. Once you establish your accounts, make sure that you monitor each one for spam. Try to moderate customer comments daily so that any spam is quickly removed.
Have Fun And Be Social
Although you should always be courteous and professional, you should feel free to have some fun. Social media is all about socializing, so do not be afraid to chat with your contacts. Posting the occasional funny video can make your company seem fun and approachable. Social media can help you make a genuine connection with your customers. Your company should take advantage of this technology. By following these tips, your social networking experience will be beneficial to your business.