Link building is one of the most powerful ways of attracting traffic to your site or blog, and thus enhancing your ranking in search engines. However, not all links are beneficial. Having incoming links from spammy sites can have adverse effects on your website. Instead of enhancing your online visibility, it will make it worse. Ultimately, you might end up getting penalized by Google.
Dealing with the problem of bad links can be a very time-consuming and frustrating process. Here are some tactics which can help you handle this problem.
1. Remove the affected pages
When you have numerous bad links appearing on one page, it would be a good idea to remove the whole page. This will be very helpful in improving the overall ranking of your site. However, this might be a difficult decision to make if the page affected is very important for your site. In such a case, you might have to check each link individually, get rid of the spammy ones, and then republish the page.
2. Remove the links manually
Though tiring and time-consuming, this can be a very effective way of getting rid of bad links. However, this tactic can only work if the webmaster or administrator grants you access to the website’s backend. Since this involves removing links one-by-one, it might not be possible when dealing with hundreds of links.
3. Create a 301-redirect
A 301-redirect is a great way of dealing with spamming problems without doing away with your site. This tactic involves transferring your site to another domain, and then redirecting traffic to this new location. This enables you to avoid the consequences of having bad links. However, the disadvantage of this method is that you lose all your inbound links, both bad and good.
4. Build good links
Though not the most effective strategy, building good links can help you neutralize the adverse effect of bad links. Generating new, effective links can help reduce the impact of bad links in terms of website visibility and page rank.
5. Get in touch with Google webmaster tools
You could consider sending Google a request for the re-evaluation of your site’s ranking. Make sure your request is as clear and as specific as possible. However, you will need to show Google sufficient proof that you have tried to deal with the situation yourself. If your story sounds plausible, Google is likely to move in and offer the necessary help.
6. Wait and see
When you don’t have any other suitable option, it would be advisable to just sit back and see how things unfold. Other website owners facing the same problem might identify the bad links and go ahead to remove or update them. In addition, Google might spot the bad links but end up not taking any action, thus leaving your site’s ranking intact. Though this tactic can be painfully slow, it might just be your best bet for dealing with the problem of link spamming.
Author Bio:- Charles Mburugu often writes about e-Commerce, SEO and social media. He is presently contributing to Host In 15, an amazing blog that features various hosting reviews.