Content marketing is one of the most effective ways of winning the trust and loyalty of customers. By offering valuable content, your customers will see that you are not just concerned about getting them to buy, but that you are willing to offer them resources and educate them. Content marketing works well with other marketing strategies such as PR and social media. Having it as part of your overall marketing strategy will produce great results.
The best way of marketing your company or brand through content marketing is by creating a blog. The blog should cover topics which your customers would be interested in. For instance, if you have a real estate blog, your customers might be interested in topics such as:
- Options for Selling Your Home
- Tips for Adding Value to Property
- Tips for Finding Cheap Real Estate
- Tips for Showing Your Home
- How to Find Ugly House Property Buyers
- Tips for Negotiating the Best Deal
- Reasons to Sell Your House through a Property Realtor
- Tips for Proper Pricing
Once you have created your blog, make sure you publish at least one post every day. If your blog always has fresh content, it will have better search engine results, and will thus attract more traffic.
Besides writing for your own blog, you could also consider writing guest posts for other blogs. You need to make sure your posts offer value to the readers of that blog. Avoid writing posts which are a direct pitch for your product or service. At the end of your posts, remember to include a brief bio with a link to your business or company’s site.
Other effective content marketing tools you might want to consider are eBooks and white papers. Write a brief booklet or paper on a subject which is useful to your prospects. You could then write a press release to let people know about your free resource and offer them a link to it.
After creating great content and publishing on different blogs, you need to get readers. The best way of promoting your content is by sharing it on social bookmarking and networking sites. This means that our content will be visible to everyone who is connected to you. In addition, you need to social media buttons on your blog to enable readers to share your content with others.
If possible, delegate the management of your content marketing strategy to one or two people on your marketing team. Think of a several interesting subjects they can write about. However, make provision for last minute topics such as product launch or a recently won award. You could have a target of creating a whitepaper or eBook every one or two months.
Author Bio:- Charles Mburugu writes about topics such as social media and SEO. He is currently writing for web design library. Click here to learn more.