You need to ensure that when your clients are paying that the methods that you are using are safe and secure. This means that you might need to do the research and determine the options that would work for you. There are so many options that are used by various ecommerce sites these days, such as Urban Ladder, that there is no lack of choices, but make sure that you are using only the most secure. This will help your clients to feel that they can use their bank accounts and credit cards on your site.
Plenty of Methods
There are various methods of payment that everyone uses, which is why you should make sure to give them options. If you are searching for a certain target audience, then you should make sure that you are gearing your payment methods towards them. One of the best combinations when it comes to choosing the methods to use includes bank transfers and the usage of all of the major branded credit cards. You can also use PayPal, which is an option that most people love to use since it is secure and can deduct the money directly from your account or an added credit or debit card.
No Account Requirement
Everyone doesn’t enjoy creating accounts in every location that they are browsing or purchasing items from, especially if that means having to remember another user ID and password. You should make sure that your clients can purchase from your site without having to open up an account since they might be worried they would be bombarded with spam emails. When this is required, then there are plenty of fields that require information and that becomes tedious and they will search for sites that don’t require them to sign up.
Require Only Needed Information
One of the things that you should do is only ask for the necessary information when it comes to paying. Nothing will make the client change their mind quicker than being required to fill out a long form with information that isn’t pertinent to the purchase. You should make sure that you are only asking for the necessary data, such as:
- Name of card holder
- Debit or credit card number
- Expiration date
- Security code
Make sure that you are only asking for the critical information and if you need more, then explain why you are asking for it.
Ensure that if you are selling items to your client online that you are making the checkout simple. You need to make sure that it is secure as well, which is why you should only ask for the bare necessary details. Also, you should have plenty of options that would allow the client to choose how they want to pay from the available options. You should also have a method that they can pay as a guest rather than having to create an account since that can irritate many of the users and see them using other sites that don’t make them log in.