Search engine optimisation, commonly referred to as simply SEO, is the process of increasing the visibility of a website by affecting how early it appears on a search engine’s results page. While the most common way to do this is to use specific keywords in accordance with Google’s criteria, there are a variety of ways this can be done. When implemented correctly, this can have a significant effect on your overall rankings.
Optimising Your Site for Mobile
It’s more important than ever that you have a mobile version of your site that’s optimised for modern smartphones and tablets. In the United States, these kinds of devices have now overtaken desktop computers as the number one consumption device. The GlobalWebIndex reports that around 80% of adults now have smartphones and, on average, they spend close to two hours each day on the mobile web. Last year, Google launched its Android One initiative, a new standard targeted at individuals buying their first smartphones in the developing world. This demographic is often referred to as “the next billion,” and for the vast majority of them this one mobile device will be their only portal to the web.
Take Advantage of Social Media
Long gone are the days when social media was simply about interacting with your friends and family. It’s now a key component in digital strategies for businesses all around the world. In fact, recent figures show that 77% of the top Fortune 500 companies are active on Twitter, while 70% have a Facebook profile. Incredibly, of the 7.2 billion people inhabiting the planet today, around 2 billion of them have an active social media account. This figure is only expected to rise in the coming years as people living in fast developing countries like China, Brazil, and India start to log on to the web for the first time. If you aren’t taking social media seriously, you’re potentially missing out on a huge group of potential customers.
Make Security a Priority
In the face of a society that is becoming more and more dependent on technology, privacy and security are growing concerns for many web users today. Last August, Google announced that it planned to use HTTPS as a ranking signal. This means that search rankings now priorities websites that have updated to this latest protocol. HTTPS incorporates either Transport Layer Security or its predecessor Secure Sockets Layer, which encrypts the connection when connecting to a webpage. Previously, this kind of protocol was only common on online banking or retailer’s sites, but the company hopes to improve security as a whole by incentivising the benefits of the connection for all sites across the web.
Search is by far the most likely way a potential customer is going to find out about your business. In fact, Google handles around twelve billion queries on a monthly basis from all around the world. If you want your company to remain relevant in the digital age, this is an area you need to start taking seriously.