The SEO world is very dynamic, and you will continuously stumble upon updates every other day. What does that mean? Well, the same way updates are continually rolled out, so does the arena get surrounded with misconceptions which are misleading. You might not be aware may be the reason why your efforts are not reflecting on deserving SEO reports various SEO tools.
If you are a newcomer especially, finding your way around SEO might be challenging. More so, distinguishing right from wrong. It is detrimental to have an idea of what other SEO specialists are not doing right: there is no point in repeating their misdeeds. Paying a blind to the following points that uncover what most people are getting wrong about SEO could cost your website its future.
1:- SEO is a scheme
Let no one lie to you that spam and short-term tricks will get your website the topmost rank. It can be blamed on how people usually describe SEO; it may appear to be a series of gimmick that will get you where you want to be. It no longer works, Google is keeping a keen eye on black-hat SEO practices. Keyword stuffing and other forms of spamdexing will do your website more harm than good. Google rewards only white-hat operation. Search engines will focus on your site giving the users value for their time.
2:- SEO is easy
Most people make SEO sound like a piece of cake. It is not a bed of roses. It will take you some level of experience to get most of the things right: which does not also mean it is impossible. If you let this idea get the better of you, the journey might only end up being frustrating to you, and you might consider dropping it all the same.
It is essential to understand that it takes effort, failure and persistence for SEO to give you return on investment. Such knowledge will help you be patient and persevering enough for you to be able to learn all the variables to master the arena. More so, updates keep rolling out, and you will need to always be at par with you to make the most out of it.
3:- Google penalties will end you!
Well, you should try as much as possible to be on the right side of the search engine. However, Google penalties are often blown out of proportion. People make it seem that they could come your way any given time. Note that the most severe of the penalties are attributed to manual action. Most of them may be automatic, frequent and less severe. Besides, webmasters do all they can to stay away from harm’s way, the chances of your website being penalised are negligible.
4:- There is no need of spending in SEO
Most of the people who practice SEO have this notion of avoiding spending on SEO makes the endeavour less risky, considering they are still bound to reap long-term benefits. Remember that cheap is expensive. Allocating a low budget will only earn you amateur work and limited implementation of strategies. It is wiser to spend on quality services.
5:- SEO is complex
There is always a first time to everything. You might not get a grip on SEO, but it highly learnable. In as much as it has many technical components, it does not mean that those can only be left to IT gurus. Provided you have the zeal, it should not take you too long to master it.
6:- The only pay attention to the keywords
It does not mean keywords are not an essential component of SEO, as a matter of fact, keywords play a substantial role in the ranking of a website. It is, however important to note that several other factors contribute to ranking. There are other metrics such as attracting organic traffic, bounce rate and link building that you should also pay attention to. Keywords are just a tip of the iceberg!
7:- Link building is spamming
Since link building can have connection with spamming does not mean that it is a spam by itself. All you have to do is ensure that you implement it strategically and with the most of care. If you have some experience with link building, you are in a position to understand that it is not all about throwing links on all the off-site pages you come across. The point is to create content that is useful to the visitors by ensuring that the links are relevant, informative and natural. It is the only way that you can get them to help your site climb higher in terms of search relevance.
There is so much to learn in SEO, but the seven points will go a long way in getting rid of underlying assumptions that are in the way of your SEO being successful.
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