I often come across stories of people who have taken the plunge and decided to start a blog. The motives and reasons for their initiatives differ but for the most part people are looking to make money online and the majority of what I read has to do with failure. Individuals and even businesses are pursuing the blogging route but they are failing miserably in their attempts.
Blogging can be done for many diverse reasons but starting a business blog should be done with a specific objective in mind. There needs to be an end goal for businesses that are contemplating blogging as marketing medium. There are a few questions that need to be considered if you intend incorporating blogging as part of your marketing model and they are:
Is It Necessary to Have a Blog?
Establishing and developing a blog requires consistency and commitment. Content needs to be published regularly, questions need to be answered in a timely manner and the blog itself needs to be promoted actively. The constant maintenance that is necessary means that it will take time, effort and money to establish a blog.
As a business person you will have to weigh up the pros and cons and you will have to analyze the businesses overall objectives to evaluate whether your business will be best served with a blog or whether other mediums such as social media or email marketing would suffice.
Analyze Your Target Market
Your target markets are the consumers who have an interest in what you are selling. For you to adequately satisfy your target markets needs you will have to market your products in mediums that they utilize. For instance, if you run a car wash business you will target people in your immediate community who need their cars washed. Offline advertising will be the most suitable form of advertising for your needs and a business blog wouldn’t be of any value to you or your potential customers.
However, if you are selling a digital product like an ebook that informs people on the most effective diets to lose weight then a blog will offer you the medium to attract customers, build relationships with them, and ultimately it will provide the platform for you to increase your sales.
What Are Your End Goals?
A blog offers a wide array of advantages for a business. It can help
- Build your brand and increase exposure
- Attract new customers
- Form relationships with your clientele
- Boost your website rankings
- Serve as a PR tool
These advantages display the core of what marketing is and as such the pertinent nature and the value a blog offers can easily be distinguished. But even though the advantages are clear, the choice to start a business blog will still be dependent on your end goals and the nature of your business.
As you can see a blog can be a powerful marketing tool for a business, but it isn’t suitable for all types of businesses. Before you begin a business blog you must know your audience, establish business objectives and analyze how a blog aligns with your business’s vision.
Author: Saksham is a part time marketer and a blogger who has a large interest in technology and blogging field. He regularly writes at his coupons blog where he shares Network Solutions promotional codes and on Business Opportunities Expo you will be able to locate the 123inkjets coupon codes.