Many online businesses are trying every trick in the book to get the word out about their services or products. The most well-known method on the internet is linkbuilding, where the goal is to create links leading back to a product or company website. Because this method of site promotion has become so widespread, it often loses its effectiveness. Not everybody will click on these link, and in the case of companies that build links without good content for users to enjoy, the links end up as spam. Nobody really likes spam, so if linkbuilding goes haywire, it produces the opposite effect, with visitors staying as far away from the site as possible.
Fortunately, the introduction of social media onto the scene has changed the way companies can get publicity. Instead of linkbuilding, people are now looking at Facebook “likes” as a way to push the product. So, why are Facebook likes so important?
Facebook likes come from “real” people
The majority of Facebook accounts are owned by real people, not spammers. So for these people to like a product, it involves a conscious decision. It is not an order from a linkbuilding company, for example, to drop links in 50 directory sites.
A Facebook like automatically exposes your product or service to that person’s contacts
When someone likes your product, that like is immediately reflected on the person’s page. It is available for all of his contacts to see. Through this publicity, his contacts are now exposed to your product, and through his recommendation, will be more inclined to click it and take a closer look.
A Facebook like is free
Instead of paying a linkbuilding company to drop your link all over the Web, all you need to get Facebook likes is to establish a page for your product or service. You can easily do that for free. Besides, since people don’t get anything for liking your product, as Facebook is free, then other people are more inclined to believe that they really do support and recommend your product.
A Facebook like allows instant interaction with your potential customers
Once a Facebook user likes your page, he can easily comment and communicate with you, and vice versa. You can get a better perspective on what your customers want and need by actively communicating with them through Facebook.
We are not, in any way, discrediting the hits and publicity linkbuilding brings to a service or product. We are merely showing you that there are other ways besides linkbuilding to get word about your company out there. Don’t take Facebook likes for granted. They are quickly changing the scene of social media as we know it.
Author:- Sam Briones is a writer who covers an array of topics from finding cheap auto insurance to safety tips.