Nowadays, Search Engine Optimized (SEO) is trending because more and more internet marketers are using websites that share their content due to the fact that it builds links and also increases the number of people visiting a web site. Document sharing sites beats all the other distribution strategies when it comes to optimizing search engine results and hence should be used more often for SEO.
To do this, you need to sign-up for a free account on websites that share files online on various formats. They are called document sharing directories sites and they accepts most files you upload in Word, Excel, PowerPoint and PDF formats. When compared to other file sharing sites that have strict rules for article write-ups and usually have a delay before your document gets published because of comprehensive editor review, document sharing sites makes those contents you upload published right away.
Everyone have access to these document sharing sites but to be able to get the best results for your SEO you have to follow these important tips.
Protect your links: When you upload your files on these content sharing sites, usually the hyperlinks you included in your articles are not always retained. To avoid this from happening, always save your articles in PDF format with “read only” property. This ensures that even if people share those documents elsewhere, your original links will be retained.
Don’t forget your keywords: Since SEO operates using targeted keywords, it is important that you always include those words in your article. Do your homework on determining the best targeted keywords to use, and then use them on your document as often as possible by putting those on the title, body of the article and even on the filename.
Make use of links: Keywords that are hyperlinked and placed intelligently throughout your article will redirects readers of your document to your website. Use indented listing where the different hyperlinks will redirect readers to different pages of your site. You can also make good use of the footer of all the pages of your article by putting in them the links to your site.
Know your optimum article word count: Too many words make it difficult to retain your reader’s attention while too little might not be enough to provide enough information to the reader. Keep your article within the range of 400 to 600 words for SEO purposes.
Put your old documents to good use: If you are a long time document marketer, you accumulate a body of previous articles and you can reuse those write-ups with minimum editing since they are still useful to readers.
Use the write packaging: Putting graphics and artistic layouts on your article improves the overall aesthetic value of your document. You can vary the font’s color, size and type and include pictures or illustration to enhance the visual appearance of your article. You can adopt the style of newsletter write-ups when presenting information and putting your headlines in bold typeface font for added appeal.
Author Bio:- Guest post contributed by Ethan Taylor, on behalf of FileTrek.com – a mobile content management and tracking solution provider that offers Collaborative Online Workspace and Mobile Workforce Management.