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The Cannibalisation of Digital Devices

Unless you’ve been living in a cave for the past two years, you’ll have noticed the sudden surge of popularity for both tablet and mobile devices. Cries, bellows and shouts continue ring out from all corners of the digital globe proclaiming that the year of mobile has finally arrived. While this isn’t far from the truth a deeper more philosophical reasoning can explain the increase in demand simply put this is the year of “productivity”.


Desktops, laptops, tablets and mobiles can work together with each excelling in a particular environment. While desktops sales are expected to fall by up to 10% they will always have a place in the home whether it’s for the kid’s school work or your personal home office in the dark corners of your home.


Laptops will undoubtedly have some ofits share eaten into by tablet PCsbut the strong practical functionality of laptops will continue to appeal to laptop loungers and coffee shop lovers. The trend we are now likely to see is consumers keeping their laptops for longer periods and instead spending that cash on tablet PCs.


We’ve all been there on the train, the daily commute you’ve got emails to check, videos to laugh at and blogs to read but your prison cell of a chair limits your movements to modest flicks of the wrist. Ok, so this is a slight exaggeration but you get the picture, in certain situations and environments tablets make the ideal companion.

Smart Phones

This brings me nicely onto smart phones these pocket sized miracles, besides the obvious benefits of phoning, texting and emailing. You can use apps such as Google Maps or my personal favourite RedLaser, which allows you to scan products for the cheapest price online. Facebook, Twitter and other hot social properties are just a click away making it perfect for people on the move.

Although not everybody can afford to fork out for each of these, cash rich and time poor consumers will happily pay if it results in an increased productivity. You might call me a romantic but I have a dream that one day desktops, televisions,laptops, tablets and mobile will all get along in digital harmony.

Author: David Samuel is an electronic media consultant, with over 13 years’ involvement with some of the leading electronic retailers. David’s awareness and market intelligence make him one of the best equipped experts around. While specialising in LCD TVs David’s knowledge covers a wider spectrum of consumer electronics.

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