The gambling industry has come a long way since its humble beginnings centuries ago. The sector has ensured that it stays with the times by adopting new technologies to provide customers with the best betting experience possible. To its credit, the gambling industry has displayed a forward-thinking approach which has transformed it into the multi-billion dollar business that it is today.
The primary technology that made a significant impact on the gambling industry is the internet. People could now place bets from the convenience of their own homes. This eliminated the requirement to go to a brick-and-mortar gambling site to wager. For instance, in the UK, it is estimated that approximately 70 percent of betting takes place away from the gambling facility, and a large percentage of this betting is carried out online. This massive change in consumer behavior is attributed to the incorporation of online platforms in the gambling industry.
Also, technology in the form of hardware has made an enormous impact on the gambling industry and created a shift in consumer behavior. Firstly, the popularity of smartphones and tablets has enabled people to access the internet from almost anywhere. Plus, now users can conduct any task on these devices from various places, including betting. Most prominent and established gambling sites have created apps making it even easier for customers to place bets at their convenience. All this entails is a few presses on their smartphones or tablets. In fact, these apps have all the capabilities of desktop gambling sites and even more in certain cases. The advent of apps in the gambling space has been hailed as a step further in the new era and has made an impact on how this industry functions.
The number of people visiting gambling venues has reduced. However, technology has again ensured that money is being generated. Fixed-odds betting terminals (FOTBs) have been hugely successful at betting venues. These FOTBs enable people to play their chosen casino games, and this certainly is a new feature in the gambling industry.
In the same realm, self-service betting terminals are becoming increasingly popular as well. These terminals facilitate the placement of bets in the same way a customer would wager through a website or app. There is a multitude of markets, sports, and in-play betting options that the customer can choose from. The possibility of betting in-play has been hugely popular with customers, especially with games such as football or tennis. The in-play betting capabilities provide customers with significantly more control over the betting process.
The gambling industry is continually evolving, and technology continues to make an impact on customer behavior in this segment. There is always some new technology emerging, and the gambling industry has been most welcoming of advancements. The gambling industry has ensured that the customer gets the best experience possible through early adoption of various technologies. It is evident from the blazing growth in the industry that customers are enjoying the convenience that the changes in technology have created in this sector.