It would seem congrats are in order. Years ago, you had the idea and believed that, one day, it might become a reality. You nurtured the idea from its infancy, fed it your time, your money, and your sleepless nights until, finally, the momentous day arrived. Your business went live, and you joined the proud ranks of business owners around the world. Well done!
Of course, as you well know, resting on your laurels inevitably spells disaster, and strong beginnings can only take a business so far unless you want the end to come far sooner than planned. In other words, to move from a promising opening to a thriving middle, there are certain things you have to take care of. And in today’s business world, one of the first, if not the first, is your company’s tech solutions. But here’s the thing: knowing exactly where to start, let alone how to stay on top of the changing business tech landscape, can be a daunting challenge.
Fear not – we’re here to help! Read on for our essential tech tips for new businesses.
You get what you pay for, so don’t do tech on the cheap.
This doesn’t mean breaking the bank, but it does mean researching exactly what tech solutions your business needs and getting a second opinion. You need to know, for instance, what a web application firewall is and why you need it (here’s a hint: it will protect you from DDoS attacks). And once you understand such matters, you need to step up and purchase reputable equipment and services. If either of these fail, you lose business and money.
Don’t underestimate the importance of your website.
Whether we like it or not, in every walk of life looks matter. This is no less true for websites than it is for magazine covers. If you settle for a lackluster website, you risk making a lasting negative first impression with potential clients. Your website should be pleasant to look at, easy to navigate, and straightforward in its presentation of what your business offers.
Live your tech life in the cloud.
Equipment to store all of your business data can cost you a small fortune. However, with so many competing cloud services right now, prices are low and reliability is high, effectively making hardware storage solutions obsolete. Get on the cloud, and you’ll never look back.
Long gone are the days of being unreachable for an hour or two of the business day. With smartphone and tablet computing now ubiquitous, clients and business partners expect you to always be reachable. It’s just the cost of doing business today, and you avoid it at your peril.
Know your analytics.
Properly assessing data from your website will help you make strategic changes to the ways you reach clients online. More and more effective contact with consumers ultimately translates to revenue increases. There are many software solutions to help you track web traffic and other online metrics, such as Geckoboard.
Believe it or not, but there are currently hundreds of social media outlets. There’s the obvious big hitters like Facebook and Twitter, sites that just about any business can integrate into their web presence. Beyond sites like these, however, there are hundreds of niche sites servicing very specific communities, many of which might be a right fit for your business. This means you’ll need to take the time to research which social media sites will best help you reach your target markets. Once you’ve determined where you’ll expand your web presence, you’ll need put together a plan for how you will maintain an ongoing visibility in those online territories.
There you have it, friends. You’ve cut the red ribbon, opened your doors (whether literal or figurative), and you’re ready to serve your clients and make some money. To do that, you’ll need to stay on top of your tech. Follow the six steps above and you’ll get off on the right foot!