If you’ve been struggling to drive traffic to your blog lately, don’t give up on hope just yet. There are still a variety of strategies you have at your disposal to increase awareness about your blog.
For example, you can use an SEO analyzer tool to view an analysis report of your blog’s SEO and see where you can make improvements to rank higher on search engines. But a possibly even more effective way to drive traffic to your blog will be to harness the power of social media.
If you don’t know how to effectively use social media to bring visitors to your blog, here are some tips for you to follow:
Provide A Link To Each New Blog Post
First and foremost, whenever you write a new blog post, you will want to provide a link to it on each of your social media accounts so that your followers are immediately updated.
Update Your Social Media Pages Daily
Updating your social media pages daily will be the number one factor behind gaining more followers. Each day for seven days a week, set aside thirty or so minutes in your schedule where you’ll just write new posts and engage with followers.
Include Popular Keywords In Your Posts
Something that many people forget is that social media accounts rank in search engines as well. Therefore, by including popular keywords and phrases into your posts on outlets such as Facebook and Twitter, you can bring people to your social media pages through search engines.
Respond To Comments
Engaging with your followers shows that you care about them individually and will make them trust you more. Scroll down the comments section on your posts and answer any questions or thank users for their complements. You should even respond to comments that offer constructive criticism, though avoid interacting with the directly negative ones.
Find Relevant Social Media Groups
You can find groups for practically any subject on major social media outlets such as Facebook and Twitter. Request to join these groups and you will be able to spread awareness about your blog there.
People love pictures, so there should be some sort of an image with every social media post you create. Not only must your photos be high quality, they also must clearly connect to the message of your post so that people can at least get an idea of what your post is about without actually reading it.
Create Engaging Content
Last but not least, you have to create engaging content if you want to see a rise in your social media followers. It’s easier said than done and will require some experimenting, but once you start seeing what people respond favorably to it’s a downhill effort from there.
Examples of social media content that tends to attract attention includes catchy and funny headlines, short and succinct blog posts (around one to two hundred characters), pictures and videos, and calls to action.
Bring Visitors To Your Blog
All in all, social media is one of the most handy tools you can use to raise awareness about your blog. The tips provided to you in this article should prove to be very helpful in marketing your social media pages effectively.