Social media marketing has become a huge part of almost every single web-based business, as well as many traditional brick and mortar businesses. That’s because social media sites can reach a vast number of users in a fairly quick period of time. If you only have a certain amount of money to spend on your social media marketing campaign, how are you supposed to know which social media site is right for you?
That’s a question many small business owners new to social media marketing have.
Advertising on Facebook
Most businesses already have a Facebook account set up to let potential and existing customers know about products or services they offer. If you don’t already have a Facebook account for your business, you need to set one up. After all, it’s free, and will help to increase your exposure.
Honestly though, a free account on Facebook isn’t going to generate a ton of revenue for your business. If you’re going to spend money on marketing, Facebook might be an okay place to do it, though it can get somewhat expensive for many businesses.
Typically, Facebook advertising works by charging you each time a user clicks through to your Fan page, website or Facebook profile from an advertisement. Usually advertisements are only seen by a select audience that you set.
For example, if you’re promoting an event in Chicago, only Facebook users within 50 miles of Chicago will see your ad. This is important since nobody is going to fly in from Los Angeles for your event. If you’re selling a product that isn’t location based, users from all over the United States or even the world can see your advertisement, though you can set a certain age range or other basic criteria for who views your ad.
While Facebook advertising can work, you’ll probably need to spend a lot of money to turn those clicks into sales or new clients. In many cases, Facebook advertising works best for large companies with big budgets set aside for internet and social media marketing.
Advertising on Twitter
Starting a Twitter account can increase your businesses exposure, so if you haven’t done it already, go ahead and create a free account now. Creating a free Twitter account will allow you to network with existing and potential customers as well as others in your business. When it comes to advertising on Twitter, the process is a little different. Twitter offers promotional packages where they will actually promote your Tweets and Twitter account, allowing you to reach more people and quickly gain new followers.
While this can be beneficial for your business, you may not really end up making too many new sales or building a much stronger client base. If you have a big budget, promotional Tweets and accounts can be helpful, but it may not be the best way to spend your limited resources if you don’t have a lot to work with.
Using Pinterest for Advertising
Like Facebook and Twitter, signing up for a Pinterest account is free and easy to do. It’s also something that you’ve likely done already in an attempt to make people aware of your business. While many businesses have set up Pinterest accounts, few know how to properly utilize Pinterest when it comes to advertising. That’s a shame because Pinterest can be one of the most effective tools a business on a budget can use – more effective than Facebook and Twitter.
Using Pinterest for advertising can be effective because it’s free and easy to use. With programs like Ninja Pinner, which helps you to follow other users on Pinterest so that they will follow you, you can build a large presence on the site quickly. While you can get followers quickly on Facebook and Twitter, that’s a service you might have to pay for through those sites.
Putting up posts on Pinterest is also very simple for average users, something that small business owners need to think about.
Paying for Social Media Help
If you’re running a business, chances are you don’t have time to take care of all of your social media marketing. Many business owners don’t’ fully understand the best ways to utilize complicated Facebook ad pages and Twitter promotions, either. Some businesses, even the small ones, choose to hire somebody part time to take care of their social media presence.
When hiring people to help you with social media, you need to look at the bottom line. Hiring an employee for $15 per hour to come in 10 hours per week is going to cost you about $600 per month. That might not seem like a lot, but is your social media presence helping your bring in more than that each month? How do you even know? By using free sites like Pinterest, and doing the work yourself, you’ll save your business money.
That way anything you make can be put back into your business instead of paying an employee. The best part is that sites like Pinterest are so easy to use that you might actually enjoy doing your own social media marketing!
Author Bio:- Marcela De Vivo has been writing articles on branding & merchandising through social media, as well as creating innovative blog content for over fifteen years. Most recently, creating articles on topics from parking mania to the top tips in “pinning” your way to success.