Social media is here to stay whether we like it or not. Many businesses have been slow to uptake on the social media revolution. At best some businesses create a facebook page but forget to actually engage their audience, damaging their brand in the process.
If you want to grow your business by engaging social media but don’t know where to start, this article should provide a good starting point fo planning your social media strategy.
1# Define your business
Social media is all about connecting directly with your target audience, no advertising here, just good old fashion public relations at it’s most intimate. The most important question comes down to your target market: Does your business want to connect with the public (B2C) or do you want to solely engage other businesses (B2B)?
Business 2 Business
If your target audience is other businesses than I would strongly suggest straying away from services such as Facebook and Google+ and instead choose to engage LinkedIn and Twitter as your primary sources of social media interaction. Use LinkedIn to engage professionals working in your businesses chosen field and Twitter to stay updated on all the latest news in your field.
Bonus Tip: Hash tags are an extremely underestimated method of getting your message out there, learn to yield these well and you will see great results.
Business 2 Consumer
For the business to consumer market social media is about engaging and being there for your customers. Facebook is great for competitions, prizes and creating a ‘buzz’ around your brand. I would suggest offering Twitter as a way for your customers to get in touch with you instantly. Google+ is another rapidly growing social media network, but I would suggest sticking with Facebook for the time being.
2# Pick Your Battles Wisely
When it comes to social media, the most important thing is to not over extend yourself. Unlike other social media consultants, I suggest only picking 3 social media networks and maximising your engage with each network. The key to social media success is engagement and hard work, if you are running on 10+ networks then you are going to stretch yourself to thin and lose touch with your audience.
3# Commitment is Key
After you have setup your 3 key networking sites, it’s time to COMMIT. I would say at the very least try to spend at least one hour a day on your social networks. Provide status updates, tweet your followers or message somebody on LinkedIn. The most important thing is commitment.
Engaging an audience through social media can be daunting, but by following the three simple steps (Define, Pick and Commit) you will be able to actively manage your presence and grow your business online!
Author Bio:- Rhys Clay is the Media Relations specialist at Green and Gold Solar, and an all-round tech head. Check out Rhys’s latest project, an online solar calculator application built using jQuery.