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Social Media Uses in The Food Industry

Things like photos, music, and movies have all gotten the digital makeover over the past decade. There has been a conspicuous absence of America’s number one pastime, food. While it is impossible to download a sandwich onto your USB flash drive, you can call up Jimmy John’s and get it delivered to your location using your Mobile Broadband.

social media food industry

The social media universe is starting to more social when talking about food. Google has recently purchased the dining review giant Zagat for a massive amount of money. Here are a couple of other social networks that are taking food to an even larger social level:

Jamie Oliver’s School Lunch Wall

Jamie Oliver is public enemy number one for school administrators who serve up food with improper nutrition standards. Concerned parents and any kid with a smartphone can snap pictures of their school’s lunch and post it on the School Lunch Wall for other people to judge and critique. It is important for kids to be eating more healthy food and Jamie Oliver is a staunch warrior in the battle.

Food Candy

Food Candy is an excellent website for foodies to visit in order to share ideas and recipes with each other. User generated content from personal blogs is used to fill up the main page. You can also read restaurant reviews, watch interviews with famous chefs, and even sign up for event alerts in your area.

The Ghetto Gourmet

One of the newest trends in the foodie community is to host a guest party with other like minded guests at an underground restaurant, speakeasy, or home. The website for this movement describes itself as a “dinner party network” and a “social dining alternative” for those who want to experience new things. The webmasters also tout that they put on an event and a half every week.


These two topics were the comedic fodder that got comics like Jerry Seinfeld, Gary Shandling, and Jay Leno up and running to stardom. While those 80’s club comedians couldn’t actually show the grotesque food offered by these two institutions, you can now view some of the monstrosities via the social blogging website Tumblr. Some of the examples on these sites fit the stereotype of barely edible gruel, while several other entries look anywhere from palatable to exquisite.

With these advanced social networks dedicated to food, there is no reason to eat a frozen entree or pre-packaged ramen noodles unless you are on a tight budget.

Author Bio:- Ryan Sandberg is freelance writer with a passion for entrepreneurship, efficiency and ice hockey. He lives life constantly connected to his smartphone/tablet and would likely die without Mobile Broadband.

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