In today’s business world, companies are always looking for more powerful and efficient ways to reach out to consumers. Currently, one of the most popular channels for them to do so is via email. Email marketing has really taken center stage over the past few years as a greater number of organizations begin to realize the powerful effects it can have on their revenue. Although it may seem daunting at first to someone unfamiliar with the process, developing a highly effective email marketing campaign does not have to be that difficult.
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By taking heed of these pieces of advice, anyone can create a powerful email marketing campaign:
Create A Thorough Plan – The most useful way to get started is by planning everything out ahead of time. Define your purpose and overall goals, and outline the process of how you will get there. Beginning an email marketing campaign without planning it all through is a recipe for disaster and poor results. Having everything in place ahead of time will allow you to focus on growth rather than fixing problems.
Leads Need Engagement – One of the most crucial aspects to operating a successful email marketing campaign is forming a bond between your company and your potential customers. Simply firing off emails to their inbox on a regular basis won’t do that – you need to create content which interests and engages your recipients. Not only does this help prevent consumers on your list from automatically sending your messages to the trash bin, it also encourages brand recognition and trust.
Always Be Attracting New Leads – Email marketing campaigns are highly scalable. By creating effective funnels, you’re going to see greater results with the more names that you add to your list. Always work on attracting new leads through landing pages and social media. Contests and free giveaways (whether a physical product or a digital one) are two of the most popular ways to attract email leads right now.
Make Your Content Shareable – With the popularity of social media and its infiltration into nearly every aspect of our lives, creating shareable content can be another way to grow your list exponentially. This is a two-part step – first you need to ensure the information in your emails is interesting and of a high-quality, and secondly you need to integrate links into your messages which make sharing as easy as your recipients clicking a button.
Test Every Alternative – No matter how well you have developed funnels and improved your overall conversation rate, keep on testing alternatives. Split testing is the best way to isolate tactics and copy which will continue to increase the results seen from your company’s email marketing campaign. Improving your conversion rate will have just as powerful of results on your bottom line as increasing total visitors or raising the prices of your products.
Email marketing campaigns provide some of the highest return on marketing funds across all platforms. Done halfheartedly, email marketing can be nothing more than a waste of time and resources for all involved. If designed and developed properly, however, they can easily deliver healthy results for any business. The biggest hindrance most businesses face is the fear of taking action – once you begin planning and implementing email campaigns into your company’s marketing efforts you will quickly find that they are a lot simpler to master than commonly thought.
Jessalyn Metelka is an email marketing expert with extensive experience utilizing analytics platforms like socketlabs.com/api/. Jessalyn enjoys sharing her knowledge with small businesses looking to improve results through email marketing.