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Search Engine Optimization for Facebook

If there is one social network that you need to give much importance, it is Facebook. If you are wondering why, check out the following information.

Facebook Facts for 2012

  • 1 out of 5 webpage views is done on the website
  • 1 in every 13 individuals worldwide has his or her own profile page
  • 71% of people in the U.S. spend time on the site
  • An average user has around 130 friends
  • Even some pets have their own profile page
  • With more than 800 million members, it is considered the third biggest country worldwide
  • Its total user population is thrice bigger than that of the U.S.

These are quite interesting insights, right? So, whether you want to enhance your business’ visibility on the Web or you just wish to connect with members, who share your passion, then you know where to establish your campaign.

Be Found on Facebook

Then again, you may think that it is impossible to reach your target audience given that the networking website has millions of users. In this case, you need effective strategies to get your page on the top spot of SERPs. Luckily, you are on the right page, as we will be tackling…

SEO Techniques for Your Facebook Page

Before we begin, know that the tips here aim to help you rank for particular search terms (mostly associated with your niche) on internal and search engine queries. With that said, let us start.

1. Customize your URL

By default, your page’s URL looks like this: http://www.facebook.com/pages/username/set of numbers. You can only modify it once you receive at least 25 “Likes” from other members. When this happens and you want to create a custom link, do not forget to add a keyword.

2. Come up with an ideal page name

By “ideal”, it means that the handle should be relevant. If your page is personal, it is best to use your own name. But if it is for business purposes, you need to use your company or brand name. You HAVE to remember this aspect because your page name appears in the meta title and description in SERPs.

3. Write sufficient information on the “About” section

facebook about section

This field is essential, so do not skip to fill it out. While you are typing in details, include primary keywords within the first 160 characters, so your description will rank in SERPs. At the same time, do not forget to make it interesting, so you can grab the attention of several users.

5. Provide details on all fields

Since you want to optimize your page, never fail to write information on all the sections.

6. Place images

Whether it is your profile or shared photo, you have to follow basic SEO tactics. One of these is to include relevant search terms when writing the description, caption, and name. You can also place keywords in the comments or add the description with links (whenever necessary).

7. Write on your Wall

Always post status updates and, again, integrate the first few phrases with keywords. This way, you can rank in Google and other search engines.

8. Link to other sites

link to other sites

Go ahead and promote your blog site or your company’s official website. You can do this by posting updates or creating polls and contests for your offers (in the case of businesses). Alternatively, you can post a link that directs your friends or fans to your blog content.

Of course, do not forget this function:

Yes, promote your Facebook page on your other social profiles like Twitter, which is also one of the reputable network sites.

9. Interact with the other users

Always respond to comments or questions whether the connotations are negative or positive. If it is the former, avoid lashing out. Instead, reply with well thought-of statements. If it is the latter, never fail to show appreciation. By doing these things, you can enhance credibility and trust.

So, there you have it – nine simple ways to optimize your profile page. As a note, you can apply more SEO strategies apart from the ones mentioned here. You can learn additional ideas by exploring other Facebook features and functions along the way.

Author Bio:- Emma Tomlinson is the Head of Retail at Smart Traffic, a fast-growing private technology company in the UK delivering website SEO services to many companies.

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