Quantity has long been the focus of blog owners, webmasters, affiliate marketers and any individual or business engaged in SEO. Creating high volume of content, link building, social media marketing or any SEO technique requires sheer volumes in its never ending quest to get websites ranked to that coveted spot at the top of search engine rankings.
It seems that in their quest to create more links and get as much content posted quality is sacrificed in the process. We’ve all heard of link farms and article spinners. Software which almost miraculously turn one article into hundreds of “unique” content and even automatically submits them to article submission sites. So where does this leave us?
Enter the Panda
It seems that Google is leveling the playing field and has come up with a new algorithm that penalizes low quality link farming practices. This is great for everyday bloggers like us who spend countless hours trying to come up with unique quality content. It seems that quality has gone down the drain as SEO companies have focused on quantity.
Just like its movie counterpart, Google’s Panda update is set to kick the hell out of these shady link building practices. But its effect is not only being felt by website owners but big article submission sites as well. Some of these submission sites have seen big drops with some removing external links altogether.
How does Panda determine low quality websites?
If I knew exactly how the guys at Google determine its algorithm for ranking websites I’d be a millionaire by now. But there are a few ways that this might be determined.
- Bounce rate – in simple terms this is number of visitors who enter the website and leave (bounce) without viewing any pages in the website.
- Advertisements – the relevancy and number of advertisements
- Time spent on reading pages
Is this the end of Link Building?
Links will always be a major factor in determining a websites page ranking. You wouldn’t penalize a website just because another site has credited it for providing quality content. Google’s Panda update merely penalizes how this links are generated. HHHHence, its focus on article submission sites and shady link farming practices. There will always be methods of generating PR juice while not sacrificing the quality of information we provide to our readers.
Author Bio:- Michael Scottsdale is a professional writer and currently works as a consultant for online businesses. When he’s not writing for Intermedia’s Exchange Hosting, he could be found blogging about simple tips on how people could take advantage of the internet’s numerous business opportunities.