Building a website can be a time consuming task but it is one way for companies to attract potential customers. That is why more and more businesses are establishing their company’s website to make a presence in the World Wide Web.
But businesses must be aware that it is not just important that they establish an online presence. Because of the advent of the Internet, consumers rely to it to get information that they need be it the best brand of make up, restaurants to dine, etc and they use search engines like Google to look for these information.
It is important then that a website must land on the first few pages of a Search Engine Results Page (SERP) to guarantee that their website will get noticed and will generate Internet traffic.
How can companies then achieve high positioning in popular search engines like Google, Yahoo, Bing, and more? This is the job of SEO or Search Engine Optimization.
Just like building a site, SEO is a time-consuming endeavor as it involves a lot of link building, keyword optimization, market analysis and more to launch an effective SEO strategy and ultimately improve a site’s ranking. Fortunately, there are a lot of free tools on the Internet that a website owner can utilize to boost their site’s SEO. Here are a few of those:
1# Google Analytics
Google Analytics is a free tool that can help website owners track, analyze and manage data that can help them improve their site. Some information that can be obtained from Google Analytics includes:
- Visitors. Information like location of the visitors, their language, the browser that they use, etc. Knowing more about their visitors will help website owners customize their site to meet the requirements of their visitors.
- Traffic Sources. This data can show keyword searches commonly used to get to your site. You can then keyword optimized your site to drive more visitors.
- Content. One valuable information that can be obtained from this metrics is the most popular page of the site.
By analyzing information gathered from the report presented by Google Analytics, website owners will be able to decipher reasons on what drives visitors to the site, elements of the site that attract traffic, and many more.
2# Google Adwords Keyword Tool
This tool can be helpful in generating a list of keywords, including those used by your competitors, that you can use when writing articles for your website to help your site be indexed by Google faster, thus will increase your site’s ranking.
3# Google Webmaster Tools
This tool can give you an overview of how Google views your site. It shows problems and issues encountered by Google’s spider when indexing your site which can help website developers to correct these problems to get indexed faster. It also allows site owners to submit a sitemap for faster indexing and better visibility.
4# Google Website Optimizer
This tool can help increase visitor conversion rate by allowing the testing of different combinations of elements and layouts of the site. It produces various reports to determine which combination can attract more visitors. With the data gathered, website developers can alter the page like the positioning of the buttons, changing layout, etc that will increase site traffic.
5# SEO Quake
This is a free add-in that can be downloaded and installed and shows important site data like Page Rank, Alexa, inbound links and more to help website owners develop strategy to increase a site’s ranking.
These 5 tools are readily available and can be easily utilized by website owners to help them launch an effective SEO campaign.
Author Bio:- Abie is a content writer for the site Pak30.com, an online shop where you can purchase Eastpak UK.