The beauty industry has long been in the business of providing cosmetic and aesthetic services to people who want to look good. Back in the day, people who wanted a quick make up job had to rely on brick-and-mortar salons.
Today, with the power of technology and the Internet, we are now treated to a lot of options for a fantastic beauty experience, some of which may be performed in the privacy of your own home. In fact, a 2014 survey reported by Daily Mail discovered that the viewership for videos about beauty reach 700 million hits in a month.
The growing influence of online beauty services have led some people to earn by blogging about beauty and skin care. These figures really say something about how beauty apps and software are fast becoming the primary gateway for salons and beauty stores to attract a huge market.
If you are thinking about how to use beauty apps and programs to enhance your market share, here are some effective ways to do that:
Refer your clients to beauty apps
Many apps in the market already have a solid following. If you’re not in the business of making a new app for yourself, you can just inform your clients about third-party apps that can guide them in terms of beauty and fashion.
Some of the best beauty apps were created for famous stylists and style houses. Your clients may already be using some of these apps, and so referring them to these online services will give them an impression that your salon services are updated.
Use an online booking appointment system
Many people rely on mobile devices to get them through the day, and this includes booking appointments online. If you run a salon, you might want to use a Salon appointment book to allow your customers to request for a session by themselves. Use an app that handles client inquiries, booking services, and automatic reminders.
Encourage your clients to follow DIY online tips
It may sound counter-productive, but telling your clients to try some beauty tips at home may benefit you in the long term. Here are some of the benefits of telling your customers about these kinds of tips:
- Many of the DIY beauty apps can help people do their own hair and makeup, and this will definitely help them save. However, when push comes to shove, they will probably troop to your salon for custom or high-fashion jobs.
- Although you’re not hoping that they DIY beauty projects will fail, those who were not able to follow the instructions correctly will definitely approach you for advice. This will make your salon an expert in terms of beauty advice.
- Your customers will feel that you’re genuinely concerned for their beauty needs, and not just in it for the money. This will create trust and loyalty to your brand.
Use apps for your own upgrade
Learning about the business will always be constant, because beauty and fashion trends change every so often. If you don’t want to be left behind the competition, you need to up the ante and subscribe to online apps and services.
Running a salon business requires extra attention when it comes to marketing. By using industry-standard apps and online services, you will be able to bring your business to the consciousness of more potential clients who will probably love your amazing services.