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Optimizing Google+ for your Online Business

Google+ has yet to achieve its projected level of success. However, there are a few tell-tale signs that should not be taken for granted. While the number is still insignificant, some people have become fed up with Facebook and have simply abandoned their Facebook profiles.

Similarly, most of today’s Internet experts and trendsetters are starting to migrate to Google+. In fact, more than half of Google+ users are bloggers, marketers, freelance writers, social media experts and SEO geniuses.

For businesses, it’s imperative to always come in early and what way to do it than to come in early and eventually profit on the success of probably the next big Internet thing. For that matter, below are five tips on how you can effectively use Google+ for your business.

Tip 1: Use Google+ to get in with the right crowd, be one of the influencers

Just as stated above, a small group of people composed of the best of the best in the world of Internet has started migrating from Facebook and Twitter to the new kid on the block – Google+ of course.

True enough, birds of the same feather flocks together.

Tip 2: Take advantage of Google+’s “elite” users – interact with them, engage them

Taking advantage of the diversity and the knowledge Google+’s users possess is perhaps the best marketing move you’ll ever make. The best part of surrounding yourself with experts is that you can get free advice, suggestions – basically, free consultations.

You can get valuable tips and tricks just by interacting through comment threads and private messages. Likewise, dropping open questions also enables different points of view and perspectives.

Tip 3: Collaborate with business acquaintances with Google+’s Hangouts

One of the main advantages Google+ has over its supposed rivals Facebook and Twitter is the “Hangouts” feature. Google+’s Hangouts is a voice and video plug-in that provides a unique and better way of communicating with your business acquaintances.

With Google+’s Hangouts, you can easily set up meetings with your clients, suppliers or even freelance contractors you’ve hired.

Tip 4: Use your business Google+’s profile as a mini-blog

Using your Google+’s profile as a mini blog can make wonders for your business. Digg founder and influential Internet celebrity Kevin Rose has already made the switch and has completely abandoned his blog in favor of Google+.

Nevertheless, for small entrepreneurs, it would be best to not be entirely dependent on Google+. A blog is different from a social networking profile and it will remain that way. The best thing to do is to use your Google+ powered mini blog in conjunction with your actual business blog.

Tip 5: Get real-time feedback from your customers and targeted audience

With Google+, getting feedback from your customers and targeted audience has become a lot easier. Similarly, the feedback and the information generated from Google+ is more honest and well-thought out given the fact that Google+ users are mostly Internet influencers.

Author Bio:- Kim Willis is an SEO consultant and works with online businesses. When he’s not writing for Brisbane Roofing and Brisbane Fences, he could be found writing about the advantages of using online strategies for home based businesses.

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