It’s a no-brainer that the benefits business websites bring to the table are huge enough to be ignored. From extended market penetration to opening up of multiple avenues to serve customers, business websites are more than your calling card that works 24/7 for you. It’s interesting to learn that, despite increased awareness on websites and it’s benefits, a staggering 75.2% of businesses in the US did not have a website. While the reasons varied from a feeling of non-necessity of website to cost considerations; the point is, “having” a website and “owning” a website are two different things. When you own a website, the website literally speaks for and of your business. And when you have a website, it’s like having it for the sake of it. In the latter case, it’s as good as not having a website.
Abstain to “own”
The gap between “having” and “owning” a website is narrowed by simply focusing on things that you shouldn’t do with your website rather than what you should do.
- Too much wordy
If your website is stuffed with adjectives and nouns rather than verbs, you belong to the categoty of websites that do so. Your website visitors are not interested in stylish words instead they are interested in what your business can accomplish for them. Let your website unambiguously talk about what you’ve done and can do, showcasing your competency. This is essentially a sales pitch and you would never want it to sound as a lecture.
- Chuck the effects
Business websites and special effects don’t gel well. These effects, whatever it maybe, come in the way of the visitor and the information he’s trying to obtain from your site. These irritative effects not only block their view, but also reduce the network bandwidth. Give your site visitors what they came for because they are serious. Don’t let your website appear as a game or an entrainment site.
- Mobile incompatible
If you’re not abreast with the latest happenings in the web arena, you’re in for a shock. Web experience has moved on from PC to tablets and smartphone. But users’ demands have remained constant; they want the desktop experience in tablets and PCs too. Making your website compatible with the small screens brings you untold benefits. You can make your presence on mobiles via apps that would dispense your services as well as interact with your customers on real time basis. This is just the tip of the iceberg, do not underestimate the screens just because they are small.
- Adynamic content
Novelty is the rule of thumb. Your visitors/customers tend to be interested if your website is dynamic with updates and additions on a regular basis. Something interesting or read worthy or deserves their attention can go a long way in giving a feel good factor about your site. It’s not necessarily about your products or services but anything that is of common interest such as a topic that induces discussions.
- Snail-pace site
Nothing is as disgusting as a website that’s painfully slow. Even few seconds of waiting might seem like hours to the visitor. You can’t do much because the culprit can be the connection speed, or OS or browsers, but ultimately the blame is on your site. Best you could do is to refine your site and keep it lubricated through frequent testing of your codes and server maintenance.
- Un-user friendly
If your website don’t have a “signpost” mechanism to get your visitor to places on your site, they would be lost in no time. Organize your site contents, index and categories so as to provide your visitors with information quickly. This is the key to a great user-friendly website.
The report card
Now, how do you measure if your website is getting the required attention? Having taken care of the above points, you need to analyse the effectiveness of your website. This is possible by analyzing your website’s statistics.
- Website Hits
Every activity on your website that sends a query to your site’s server is counted as a hit.
- Visitors and visits
By analysing the IP, you can get an idea about the number of unique visitors who visit your website during a particular time period. The number of occasions they visit is counted to know if your website is able to keep them interested.
- Page views
Are you visitors not going beyond the landing page? This is analyzed by counting the views each page in your website gets. If your visitors don’t navigate to the inside pages in your website, you need to find out why.
- Duration of visits
Not just enter and enter, but staying. Are your visitors just hoping around without spending time on your site? If yes, you might consider doing everything that make them stay.
Getting to know the type of keywords visitors use to get to your kind of business is very important. Just slipping those keywords into your website content can help your websites feature on the top of the search results.
Is your site there yet?
A 100 plus unique visits a day is quite reasonable for a small business setup. If your business is more than medium sized, your site could garner unique visits of nearly 1000 per day. This is achievable only through intense promotional and branding activities only. Anything above 5000 is achieved by popular sites or government sites or Google.
The tireless marketer
Website is your inbound marketing tool that’s nearly 60% less costly than keeping a staff for generating business leads. Moreover, traditional marketing techniques are repelling customers instead of attracting them as these techniques are intrusive.
So go ahead, “own” a website and not just simply “have” one. And yes, get hold of a good web development team for the purpose.
This post is contributed by Pixelcrayons.com