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Modern Companies Go Green with Cloud Services

For companies concerned with being “green” and promoting an environmentally friendly workplace, moving IT storage to the cloud can boost sustainability.

“Sharing IT resources and using what you need helps to save some of the historic over-provisioning that traditional data center implementations have relied on. And by building data centers from the ground up with efficiency in mind, IT can effectively run data centers with maximum efficiency,” explains Allyson Klein, Marketing Director at Intel. “Greener data centers rely on efficient IT infrastructure including accelerated refresh of servers, efficient cooling and power distribution, and management of IT infrastructure with efficiency in mind.”

For an individual company, the biggest green benefit of cloud computing is the overall lower carbon footprint it produces. As Global Intelligence for the CIO explained, when moving to the cloud, “a portion of its energy consumption (and therefore carbon emissions) has been shifted to the cloud provider.”

One of the greatest benefits of cloud storage is the ability to place equipment anywhere in the world to take advantage of natural resources where they may exist to offer both a low carbon footprint and more efficient energy consumption. Areas that offer renewable energy,such as hydroelectric and geothermal power, are attracting cloud data centers, and green-conscience companies know they can be based in the U.S. while using a cloud server in Iceland to leave a minimal carbon footprint.

However, as former IT administrator and now self-employed blogger Jeffrey Powers points out, cloud computing allows individuals within the company to change the way they do business. “The cloud turns my home location into a very high-traffic office. I can use cloud-based services to meet with people, create proposals and share them to get jobs to work, and get paid.”

The cloud allows employees to work remotely and cuts down on the need to travel for business meetings, which in turns saves on gas use. And as Powers said, employees who can work from home are using heating and electricity that would otherwise be fueling an empty structure, creating less energy waste.

Because people can easily share information through the cloud and can access that information from one device to another, it cuts down on the use of paper. While we aren’t anywhere close to a paperless society yet, the mobile electronic documents enabled by cloud services means we are using much less paper than we had to in the past.

There is also the recurrent problem of what to do with old electronic equipment when it has reached the end of its lifespan. Cloud services allow for fewer pieces of equipment on site, and that, in turn, means less electronic waste for companies to dispose.

And because the bottom line for most companies is their budget, using cloud storage allows companies to save some green — both ecologically and economically.

“Green savings directly translates to financial savings in the kilowatt hours saved on an organization’s utility bill. These savings scale when considering a data center at capacity through extension of existing data center infrastructure as well as use of cloud services from public providers,” Klein said.

With more and more companies planning new buildings to focus on sustainable practices and LEED ratings, the IT department can take similar green measures simply by relocating company data to cloud storage.

Author Bio:- Sue Poremba blogs for Rackspace Hosting.Rackspace Hosting is the service leader in cloud computing, and a founder of OpenStack, an open source cloud operating system. The San Antonio-based company provides Fanatical Support to its customers and partners, across a portfolio of IT services, including Managed Hosting and Cloud Computing.

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