These days starting an Internet business is more than simply learning how to make your own website and how to use all of the internet marketing tools that come with it. The world of internet marketing has now expanded to the realm of social networking sites such as Facebook, Twitter, MySpace, and LinkedIn.
You might hear people waxing about which is better for business: social network marketing or email marketing? For anyone with an expanded business vision that is not at all the question. For someone with an expanded business vision, the question is not either/or, but rather it is one of how to integrate social networking sites with your current internet marketing campaign.
It is true that more people than ever are using social networking sites to communicate with each other. Go into any coffee shop or internet cafe and you are sure to see many people’s laptops open their Facebook accounts. This should not discourage you from continuing your email campaign, but rather it should encourage you to get on Facebook yourself and see what all the rage is about.
You’ll notice that people put some very real information about themselves on these sites: they rave and rant about their likes and dislikes; they join the fan clubs of those products and people they love; and they publically display information about what they are doing throughout their entire day.
It does not take much of an imagination to realize the myriad marketing opportunities that are available on these sites. Here you have direct insight into virtually everything about your customer. You can use this information to make decisions about where you want to go – and where you do not want to go – with your business.
Once you have a good website and sound business plan in place, set up your social networking page. Use the same level of professionalism setting your page and its profile as you would with any other marketing piece. For many people, this will be their first image of you and you want to make a good impression.
These sites are great ways to make announcements about your business. You can post press releases, special promotions and events, and just about anything else you can think of. You can even post discount coupons as an incentive to drive people to your site and sign up for your emails.
The same tools that worked for organizing those customers who visit your site will work for those coming to you from social networking sites. People who visit your site from these other sites will still want the same thing: specific information about the products that interest them. There is no reason to believe that these sites are any substitute for email marketing. They are simply a complement to your existing marketing campaign.
Once your customer has signed up to get information or receive products, these sites will again benefit your business, for once customers have worked with you or used your product or service, they can post their feedback. All of their friends and associates will see that feedback. This promotes interest, recognition, and most importantly, brand loyalty for you!
So remember, when trying to decide on one or the other – email marketing or social networking: choose both!
Author:- Lena Morrish and Dima Nikolayenko own and operate Bridge to Success, a company committed to helping you succeed. Whether you are just starting a home based Internet business and learning how to make your own website, how to host websites etc., or have already established a successful company, their website has valuable information about marketing tools, affiliate programs, and more.