Mobile devices, especially smartphones, are facilitating the re-imagination of the process of shopping as we see it today. M-commerce is the name of the game and smartphones infused with advanced and intuitive technology are making shopping more engaging, personalized and an infinitely simpler process. The purchase of products and services has taken a whole new meaning altogether.
As I see it, there are three main reasons for the explosion of M-commerce:
1# The Rapid Evolution of Mobile Technology
Mobile technology has evolved considerably since the time mobility first made its appearance on the scene many decades ago. Early mobile devices were used for calling and texting purposes and gradually started spreading their net far and wide as far as features and functionalities are concerned. Modern day mobile devices are faster, more secure and have better storage capacities. This makes them a great choice when it comes being used as a tool for shopping.
2# Availability of Advanced Mobile Devices
Easy accessibility to the best of mobile devices has also given a boost to mobile commerce. High end mobile phones are easily available and that too across all price ranges. Of course, some of them are better than others, but that’s not to say the ones that are affordable are bad. What this has essentially done is that it has put high on functionality smartphones in just about everybody’s hands. This is again something that has increased the number of online shoppers.
3# The ubiquity of mobile applications
New mobile stats suggest that a person’s mobile usage is mostly spent on using apps. What this also means is that mobile applications have a ubiquitous place in a person’s daily life these days. They in more ways than one determine how a person accomplishes many of the tasks that are a part and parcel of his daily life and this include ‘shopping’, as well. The fact that mobile applications are so popular and become an intrinsic part of a person’s life has also led to a boom in M-commerce.
Shopping Tasks on Mobile Phones
So, what do people use their mobile devices for when it comes to shopping? Well, you will be surprised to note that they use it for a plethora of purposes. They use it to compare prices of a particular product while they are shopping in the store; there are others who use it to browse products on shopping sites; there are still others who use it to read online reviews of products, and there is a bunch of people who use it to find the location of a particular retail store. This is not the end of it, as shoppers also use mobile devices to purchase products and services. So, all in all, shoppers actually use a mobile device or shall we say participate in M-commerce to perform a variety of activities. No wonder M-commerce is big businesses these days.
Is M Commerce Replacing E Commerce
If indications are to be believed, the answer is a resounding yes. There is absolutely no doubt in anybody’s mind that the internet access through mobile devices has gone up by leaps and bounds. As the usage of mobile increases and so does the availability of smartphone devices, there is again no doubt that the net will be increasingly accessed through mobile devices. To tap into this user base is something that will make infinite business sense for merchants selling their products and services. When it comes to attracting shoppers, the more the merrier and this is why merchants will increase their usage of the mobile the platform for offering their products and services, up for purchase.
M Commerce will continue to keep buzzing in the near future as well. In fact, the day is not far when a majority of purchases will be made using a mobile device; a time when the use of desktops and laptops will become all but obsolete, is near. Most businesses have already woken up to this realization and others will do so very soon. So, the buzz will soon become a roar.
Author Bio:- Albert Vang is a developer at PLAVEB Los Angeles Based Custom Mobile Application Development Company. He loves using the power of mobile technology to craft progressive applications for clients. He loves writing about his views and opinions on Mobile Development topics to share them with like-minded people.