Business organizations have always opted for colors like black and blue for their corporate identity design because of the professional look these shades bring. Professionalism is one thing. But you have to see to it that you are not offering a mundane look to your audience. If you are seeing a decrease in your popularity and/or sales, maybe it’s time you should go for a makeover and break away from the usual blue and black.
The key to a successful corporate identity is to maintain a harmony between the colors, the graphics and the typography. For this you need to depend on not only your aesthetic sense but also on that of your designer. Talk to your business associates as well. Also, make sure you do an extensive market research in order to find out what your audience thinks of the color combination used in your brand. Customer is King. So pay attention to your King’s opinion.
Since you are a business owner, your corporate identity encompasses not just your brand but also your overall business. It spreads across a number of things such as:
- Your company logo
- Your company letterhead
- Business card
- Corporate envelope
- Promotional Items
- Email Signatures
- Shipping Labels
- Mailing Labels
And the list goes on. If you already have an established corporate identity, you have to find ways to bring some freshness into the existing color scheme. If you want to create a new color scheme from scratch, you can research on the internet to find some bright colors that will leave a strong impression on your audience.
Understand the color psychology of people; find out the impact of your existing color combination on your customers. If there is consistency in your branding, even a new customer will instantly feel at home when they come to your store or visit your website or go through your brochure. It is all about tapping into the psyche of people. If you can do that successfully, half the battle is won for you.
If you are planning to introduce a new color scheme, away from blue or black, choose a color that’s already in your corporate identity, such as white or red. This would be a smart choice and would bring a new look. You can also choose the color of your most popular product. This would maintain the consistency as well as let you down a fresh look. Go for a trial-and-error by using the new scheme in your Facebook fan page design. See people’s reactions, and act on it.
In the end, whatever you do, make sure that it does not lead to negative results.
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