How many times have you referenced “facebook” without giving it a second thought? Did you even realize that breaks the fifth rule in the Facebook Brand Resource Center that states “when referenced in text, Facebook should be capitalized”? In fact, Facebook has a whole list of regulations regarding the usage of the websites’ brand name, trademarks, logos, links to Facebook pages, and using screenshots from different Facebook user pages.
With social media websites like Facebook and Twitter being such an integral part of our everyday lives, it’s sometimes easy to forget these social media applications are businesses with solid sets of rules and regulations. We spend so much time being connected, that we tend to blur the lines of what qualifies as infringement and what is actually rightly ours without even realizing we’re doing so. One of the biggest perpetrators of these regulations is the blogger, and most of the time they have no idea they’ve even done something wrong.
Likewise, though probably not as widely misused, you’ve undoubtedly seen various Twitter logos surfacing about the web and blogosphere. However, as Twitter states on their “Guidelines for Use of the Twitter Trademark” webpage, you are not to create your own buttons or marks using their logos, or manipulate the logos unless there are color restrictions.
Simple rules like this are easy to break without a second thought. In fact, it’s a surefire way to get more attention or page views when you’re linking up to sites like Facebook. Bloggers are known for hosting “giveaways” from companies that have contacted them on their blogs, an effective way to promote the company as well as the blogger. These often times including extra giveaway entries for liking the company on Facebook or linking to the company’s Facebook page. And both of these infringe on Facebook’s rules.
While it may seem harmless, these companies have worked hard to establish and protect their brand, just as bloggers work hard to establish and protect their blogs. Any instant gratification that may come from the spike in page views and unique visitors can ultimately be detrimental if the social media site being infringed upon ultimately shuts you down for misuse.
Author Bio: This is a guest post from Laura Backes, she enjoys writing about all kinds of subjects and also topics related to internet service providers in my area. You can reach her at: laurabackes8 @ gmail.com.