The rules of search engine optimization are mainly constructed by Google and they modify the guidelines constantly. Unfortunately, SEO experts seldom pay attention to Google’s advices and follow some age old techniques to improve page rank.
Probably, that is why, world’s number one search engine decided to teach these so called SEO experts a lesson and bombarded the web with Panda and Penguin updates. Thousands of low quality websites lost their rank and cried foul, but never accepted the simple fact that they were and maybe, still are spamming web. If you don’t want to feel the wrath of Panda and Penguin, start following the new generation, white hat SEO techniques mentioned below.
- Local SEO– Search engines are paying attention to local businesses and finding the companies faster that are listed in their local services list. Let’s find out how and why. Any website can write “Buffalo, New York” in their “contact us” page and may control the business from an office in India. On the other hand, if you register your company Google Places, Yahoo Local or Bing Local, search engines can verify your existence.
- Authorship- Posting as a fake American author with a fake profile in article submission websites and blogs are not so helpful anymore. Sign up for Google Authorship to prove that you are the real owner of the content.
- Google Page Speed- The search engine giant launched Page Speed web optimization service last year. Search engines give high importance to page loading time and above the fold content. This service does exactly these two things. It caches objects and loads pages faster, and pushes above fold content to make it appear quickly while rest of the page loads.
These are current techniques for SEO, but things may evolve further in future. Therefore, pay attention to Google’s suggestions and improve your website’s ranking in SERPs.
Author Bio – Do you know the SEO benefits of Google Authorship and Page Speed? If “no” then u must read this article and get the beneficial ideas to bring your site on top of SERP. Happy reading….