Unless a person frequently uses a kiosk, it’s probably not something they think about every day. In fact, most companies don’t think about kiosks until they find themselves in the middle of a sales pitch. At that point, when the benefits of kiosks are evident, most companies realize they should have looked into how to grow their business with a kiosk long ago.
The vertical and horizontal markets for kiosks are limitless. Kiosks are consumer driven, yet they can be employee-focused. Either way, two of their greatest benefits are efficiency and cost savings. Every business seems to value both.
Popular horizontal markets for kiosks include: check-in kiosks, billpay kiosks, wayfinding kiosks, human resources kiosks, lobby kiosks, marketing/advertising kiosks, and many more. These horizontal markets are often implemented by numerous vertical markets. Some of these include retail, entertainment, education and healthcare.
Following are examples of kiosk applications that can help grow a business, and often, at the same time, reduce payroll:
Applications for retail kiosks include: “Virtual warehousing,” which allows a store to offer a limitless inventory; in-store cataloguing; vending/purchasing; customization, which might include monograms; promotional purposes, which might include monthly specials or featured/new products; employee recruitment, etc. The benefits of retail kiosks include: lowered per-transaction costs, increased about of impulse sales, extended business hours, expanded purchasing options, etc.
Applications for entertainment kiosks include: Customer reward/points Information; ticket/cash redemption; event/betting ticket purchase; promotional offers/giveaways; check-in and wayfinding, etc. The benefits of entertainment kiosks include: Reduced labor/overhead costs; increased convenience and decreased wait times; increased customer satisfaction/loyalty; accurate monitoring and reduced reporting errors; ability to gather targeted patron information, etc.
Applications for education kiosks include: Student registration; grade/transcript access; campus way-finding; student meal card dispensing and replenishing; electronic assignment submission; bookstore transactions, including textbooks; volunteer applications, etc. The benefits of education kiosks include: decreased wait times for registration/purchasing; reduced costs for payroll/overhead; increased employee proficiency; increased branding/visibility; positive experiences/student satisfaction, etc.
Applications for healthcare kiosks include: Visitor management; self check-in, including triage; vendor credentialing/management; appointment scheduling; hospital or office complex directories; etc. The benefits of healthcare kiosks include: reduced administrative/overhead costs, increased employee proficiency, valuable data management capabilities, decreased patient wait times, positive user experiences and patient satisfaction.
Although most businesses have not considered kiosks, just about every business can benefit from the technology that kiosks provide. Companies do not necessarily need to buy kiosk software “off the shelf” either, as custom kiosks can be designed to meet a business’s specific needs.
Author:- Brian Bujdos is a professional writer for Secure Medical, which wholly owns Phoenix Kiosk, a kiosk manufacturer, http://www.phoenixkiosk.com, that designs and distributes enduring, approachable self-service technologies.