You would have heard all of the good things about social media, but you might also have started to hear a few bad points about it as well. Because social media like Facebook and Twitter require us to sit and be social they also eat up a lot of our time and for a business this can be extremely costly.
This is why many businesses are figuring out it is not worth their time to be sitting and posting Twitter updates.
However, there are ways to have your cake and eat it too in an increasingly outsourced world. Once you recognise that time is money for you and your business then you will begin to see the pitfalls of social media interaction despite its benefits for website traffic and other SEO techniques.
Time is Money
The aim of social media is to keep you on the site for as long as possible, and increasingly, to click on their advertising. As a business you will want to get more out of it than that and unlike cloud computing and web hosting, the social networks do not always have bang for their buck.
You might still be under the illusion that promotion on social media platforms is free. Get this out of your mind straight away. All of that time sitting online is time that you could be spending on your business or even meeting clients and making sales.
Better Planning for Your Social Media
One way around the loss of time and productivity that social networking can cause is to better plan and implement your social media policy. Here is a great way to spread out (and even increase) the importance of your social media within your business:
- Have one employee from different sections of your business have access to your social media accounts.
- Have them all post something daily or weekly that is related to their area.
- Also have them pose questions and answer queries from customers.
- Limit the time to spend on this to avoid time wastage.
Having your staff involved provides both extra time to you and others in the company as well as specific expertise of each individual.
Scheduling Social Media
Having your social media accounts scheduled to post is a bit of a grey area in terms of good practice. It can be great for updating things published to your company blog, but a bit of a problem with things like auto response. Having regular and informative posts and tweets will create a bigger following online but make sure you are doing it manually as well.
Hiring an Expert
If you simply do not have the physical resources to spare then consider hiring someone to manage your social media accounts. There are a lot of businesses offering these services now and they usually do a great job. Be sure you understand exactly what you want to portray on your account as the last thing you want is an unprofessional company tarnishing your image.
Having Fun Online
Most of all, it is important to still have fun with your social media. So be ready to engage and interact with customers and fans as well as entertain and inform.
Author Bio:- Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including SEO and cloud computing.