If the recent Google Glass unveiling left you a little perplexed, it seems you’re not the only one. With Google going for a resolutely space-age design for the first ever item of ‘wearable’ technology, the majority response seemed to be… ‘But who would want to wear that?’
Although there has been a swell of excitement for the technology itself, which in its basic formula is likely to appeal to even the biggest techno-phobes – surely the success of the Google Glass lies not in its status as a piece of technology, but as a fashion accessory?
With the biggest technology brands in the world selling on the basis of their sleek and stylish design as well as their hi-tech potential – yes, we are taking about Apple – it’s becoming even more apparent how the two worlds of fashion and technology are beginning to collide.
With this in mind, we’ve teamed up with illustrator and gadget-man in the know, Nicholas Lamm to suggest how Google could easily turn the Glass into an item we’re all desperate to get our hands on.
Less is more…
With the current prototype featuring a rather bulky frame, there will certainly be no mistaking the Glass (which if anything, will work as an effective advertisement for Google). However, this obtrusive and almost garish design is likely to be anything but comfortable for the user. Instead, it makes much more sense to go for a more streamlined, understated template – our image shows how the product would look if the hardware were transferred from the front to the back in a discreet wrap-around style.
Define the market
With Google denying any immediate plans to make the Glass a kind of ‘augmented reality’ platform, we think the key to the product’s success will be the way in which it successfully keeps its users firmly in the present. If a lot of us already struggle to disengage ourselves from the smartphone bubble, by creating even more of a digital world, we are in danger of losing ourselves (and our social skills) entirely. By using the technology so that it does not interfere, but simply aid, our experience – it is likelier to work in a number of environments.
If Google are keen to make the Glass a popular and wearable product, the question remains: why do they not market the item as something a large portion of us already wear? By promoting the Glass as an actual pair of glasses, a whole realm of possibility opens up – from fans of designer fashion to online shoppers, the product will appeal to a massive market. It’s not like we’re new to the ‘geek chic’ trend; so if done well, it could be taken to a whole other level.
In whatever way the product materialises, the Google Glass certainly spells a new era for the technology industry. Whether the public embraces or shuns it, we can only wait and see.
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