Unless you’ve been living under a rock, you know that the internet marketing landscape has changed significantly in recent years. No longer is it enough to have a website that ranks well with great SEO content or to only buy search engine ads. With mega-popular social networking websites, like Facebook, it’s become essential for businesses to build a social media presence to solidify their status as an industry leader.
Of course, Facebook (and other social media) marketing requires more than just signing up for account. Just because you build it doesn’t mean your customers will come. Building a strong social media presence takes time and effort, but if done correctly, it can yield some remarkable results.
Whether you’re already using Facebook to promote your business or you’re still thinking about jumping on the social media bandwagon for content marketing and other benefits, here are some tips and advice you should always keep in mind.
- Social media marketing requires interaction—Social media marketing is unlike traditional marketing. In old school marketing, companies shouted their messages at customers, and consumers just had to sit back and listen. But with social media sites like Facebook, customers now have a voice. They get to share their opinions and interact with companies. This means you can’t just shout one-way marketing messages at your audience. You need to spend time building relationships and listening to what they have to say.
- Quality of friends trumps quantity—Too many companies get preoccupied with how many Facebook fans they can get or how many Twitter followers they can attract. The truth is these are terrible metrics for judging the success on your internet marketing campaign. Number of friends doesn’t tell the full story. What’s more important is the level of engagement created with those friends and followers, because if no one is paying attention to you, what’s the point?
- Facebook ads can be targeted with pinpoint accuracy—Facebook offers ad space you can buy to promote your business. The great thing about these ads is how well you can target who sees them and when they see them. You can pinpoint these ads to your specific target audience, helping you get a better bang for your buck.
- Social media is a loaded gun always ready to go off—Social media does have its dangers. One on hand, you have the chance to build personal connections with your audience, but on the other hand, there’s the potential to expose yourself to criticism or to slip up and say something you shouldn’t have said.
- Your Facebook page isn’t a social media strategy—Just having a Facebook page doesn’t mean you have a social media marketing campaign. This should be just one small piece of a social media strategy. You should be connecting with customers all across the web, and there should be a conversational element in everything your business does.
Is your business on Facebook? What have you done to be successful?
About Author:- Steve Lazuka is the President of Interact Media, a firm that offers professional copywriting services, website content development, and content marketing. Find him on Twitter @SteveLazuka.