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How to Increase Sales Efficiency with Technology?

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The primary aim of any business is to gain profit through sales. The evolution of technology has made it easier to monitor and manage sales and thus increase revenues.

We are all living in a technologically advanced world. Every event is now covered through this or that technology. Even of the latest Extra Super Moon was observed by a large number of people sitting in their drawing rooms and watching TV or YouTube. Some businesses have launched specific paid events and managed to bring people to the beaches to see this wonderful happening. They applied technology and used apps and data monitoring tools to enable and track their sales.

When it comes to applying the technology to boost up sales in the modern days, businesses rely on custom software development services to speed up the trade processes. Through this, they equip their sales force with some precious details and awareness related to sales forecasts and secure lucrative deals at a quicker pace.

Technology is playing a pivotal role in the transformation of businesses. The processes involved in sales from prospecting to successful closing have been amazingly revamped in the modes that were inconceivable a few years back. Big data, smartphones, social, automation and cloud technologies are playing their vital part in this transformation. A number of industries are turning towards these digital inventions to embrace the efficiency, cost effectiveness and competitive edge over other players.

With this in mind, below there are a few of the technologies that industry leaders are applying to work to streamline their selling processes.

Automation as the key to success: Studies reveal that industries running without automation spend more than 72% of organizational resources and valuable time on planning and redefining their business practices. Selling involves various tiresome and time-burning tasks. These errands eat up most of the business assets in arranging meetings, sending follow-up emails and data updating. This leads to less productivity and decline in profitability.

Providing an automated solution to a sales team not only freed up the sales force to devote more time and focus to the actions that secure deals but also to earn more revenue for the company. This automation also lets sales managers to stay well aware of their team’s performance.

Management of Big Data: Nowadays the competence in managing and effectively growing sales creates a big impact. It mainly relies on the ability to seize, control and weigh a huge volume of customers’ data. This record may consist of insightful studies of customers’ activities and purchasing trends. But an average company can only analyze around 12% of the available data. This is the point where a “big data” management utility plays its role as a fast analytical tool.

By implementing big data analytical software, an organization can manage their prospective customers’ information, which is an exhaustive task if employed otherwise. With the use of this technology, businesses not only forecast the needs of consumers but also accurately predict the B2C or B2B pointers that are most probable to turn into clients. This provides the sales squad with a better hint to drive their efforts towards more effective lead generation.

Role of Social Media: Social media platforms are another amazing tool to increase the reach to international clientele. The social technology has exploded the media world when it comes to attracting and engaging new clients. This brings new buyers in the funnel. These platforms not only connect customers but also provide customer insights from comments and offer organizations to digitally connect with clients and engage them in discussions. These dialogues bring fruitful results in shape of consumers’ reviews about products and services and could steer to higher revenues.

Moreover, the feedback that a customer provides through social media sites helps companies reshape and fine-tune their sales pitch to ensure a conversion.

CRM Systems: Cloud-based CRM systems are increasingly attracting firms who want to have a complete view of the business and customer relationships. It integrates marketing, customer service and sales management. CRM software is an helpful tool to analyze, but cloud technology takes it to an entirely new level. Now sales teams can access customer relationship data from everywhere, any time and on any device while being sure that the data is up-to-date and relevant.

Correct deployment of Customer Relationship Management software can provide an enormous improvement in the efficiency of sales workforce. It allows sales teams to have a 360-degree view of a customer, including access to customers’ trends and purchasing history, and helps in forecasting their buying patterns. With  up-to-date and detailed customer profiles  plus in-built tools to contact prospects and customers, cloud CRM is a good fit for sales people to produce results with

By providing a clear path that is free of paperwork to your sales force you can build a strong foundation for your company’s success. Think technologically and enhance your productivity to earn more revenue.

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