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Important Things to Consider While Choosing Blogging Niche

There might be people telling you that finding a niche is very easy. They tell you to find a niche which is profitable and start blogging. Well it is not all that easy because finding an exact niche requires 6 essential questions to be answered.

Does the niche interest you?

To run any blog an extensive research is very much necessary. It takes long hours of reading, jotting down points and much more time is required for putting up the right content for your blog. To do all of the above mentioned things it is important that you have interest. So when you choose a niche it is important to have real interest in your own writing otherwise you will surely end up losing enthusiasm. And if you choose a niche close to your heart, generally you will possess some knowledge about it.

Can the niche be too specific, too general?

A niche should not be too specific because your blog will not be able to target a large part of the audience. On the other hand It should not be too general because there will be a lot of competition; which will make it difficult for you to engage readers when compared to a specific niche. So write about a baseball team of a particular state instead of writing about baseball as a whole sport.

What kind of people are you targeting?

When you are choosing a niche it is always important to know what kind of audience you will be targeting. If you are making a blog for senior members of the society then you have consider the fact that people on this group do not use the internet as much as the younger members do. In the same way if you planning to target a particular country, town then how many people will have access to the internet should be considered.

Is it easy to advertise?

When you go for advertising and sponsors in your blog for making profit this question comes into light. These advertisements create a lot of traffic for your blog which makes it profitable. A niche should be chosen where in people with maximum buying capabilities become the regular members of your blog.

Who are your competitors?

Now that you are familiar with niche, it is time to view the competitors and their strategies. Make sure that you are aware of the authority sites on work and do things differently to ensure you have more readers for your blog than that of your competitors. This will help you to attract readers to your blog.

Does niche profitability matter?

Profitability should not the sole purpose of your blog. It is just another part of the entire universe of blogging. Niches should not be decided on this point alone but should be along with the other discussed points. This point of making profit does not apply to everyone who has a blog. But the more you work and put effort, the more you earn! Well this is applicable to just about anything in life.

Hope you liked the article. Feel free to share your valuable views.

Author Bio:- Sandipan Mukherjee is a 23 year old blogger from Durgapur(India). He is a Computer Engineer and currently pursuing MBA in Marketing. He is the owner of Crystal Articles. He loves to write articles related to iphone 5, iphone 6, Blogging, and Social Media.

{ 4 comments… add one }
  • sai krishna

    January 28, 2012, 9:56 pm

    very nice explanation bilal 🙂 i just started some new blogs in theme,tech niche’s .

    Reply
    • Bilal Ahmad

      January 28, 2012, 10:44 pm

      Sai@ Tech Niche is profitable but very competitive so try to stand out of the crowd in order to get quick results.

      Reply
      • Ankit @ GeekRevealed

        January 30, 2012, 11:17 am

        Ya totally agree with you Bilal, but I would like to add that it takes a lot of patience to convert a tech blog into a “Brand”. In inital days or rather years you will be dependent on search engines or social media for bringing traffic but the difficult part is making these visitors, loyal and regualr vistors of the blog.
        Overall that was a nice post. Thanks for sharing!

        Reply
  • Brian Onyango

    July 13, 2012, 4:31 pm

    I have learned that most people skip this important preliminary step in blogging.. Maybe it is because they are driven by money(hoping to earn many bucks) as soon as they begin blogging. Surprisingly, it only leads to failure and they eventually give up. An additional advantage of this is that it helps one focus on the target group and goals of the blog.

    Reply

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