If you’ve been paying out top dollar for billboards, newspaper ads, email alerts, eNewsletters and web banner promotions but are still finding it difficult to target the right audience and generate enough buzz around your new product or service, it may be time to consider how social media sites can be introduced as an essential element of an effective online marketing strategy for your business.
Just about everyone with access to the internet has an account on one of the most popular social networking sites such as Facebook, Twitter and Myspace, not to mention YouTube and other social media sites designed to facilitate the sharing of media and commentary on individual posts. It’s also no secret that most people spend a great deal of time on social media sites due to their enjoyable, interactive and downright addictive nature. When it comes to online marketing, these are all qualities of social media sites that can be huge advantages to your promotional campaign.
In addition, using social media sites in online marketing can add a friendly, human element to your campaign by engaging with customers in a direct and informal way. It can allow you to get to know who your customers are, what they like and what they need, as well as building hype around your brand, product or service and directing more traffic to your website which of course is the bottom line in online marketing.
Before you begin to incorporate social media sites in your online marketing strategy, it’s a good idea to become familiar with the different kinds of sites and the various functionalities that each offer in order to choose which social network is going to be the most appropriate for the needs of your company and the type of product you wish to promote. There are five main types of social media sites that can be used in online marketing:
1. Social Networking Sites: Myspace, Facebook, Bebo and Twitter for example
2. Social Bookmarking Sites: Such as Technorati, Digg and StumbleUpon
3. Content Sharing Sites: Hubpages, Ezines and Gather among others
4. Media Sharing Sites: Including GoogleVideo, YouTube and Flicker
5. Blog Sites: Such as WordPress, Blogspot, Livejournal and others
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Once you get started, you will find that there are endless online marketing opportunities available through all of these social media sites. For example, social networks can be used to great effect in promotion because of their natural viral tendencies, whereas social bookmarking can be used to promote your products through ‘favorites lists’ tagged with keywords. Its child’s play to see how media sharing sites like YouTube can be extraordinarily effective in generating web traffic through the effortless spread of relevant and entertaining video promotions for your product or company.
Finally, one of the most valuable advantages of employing social networking sites in online marketing is the unique ability to target a specific demographic in a much more reliable way than traditional marketing strategies because of the personal nature of the information shared on social media sites. Using behavioral targeting techniques, an online marketing campaign can be directed to an audience that has been selected according gender, age, location and hobbies, as well as income level, education, occupation and marital status. With this kind of advantage, you will be able to fine-tune your online marketing approach to directly and profitably attract their interest.
Author:- John has been working as a freelance writer for Infinite IT Solutions that has been providing professional web designing, development, seo and online marketing services to a wide range of clients for 10 years now.