It’s always been said that Facebook can be used to increase your online presence. But, how can you really use Facebook to the benefit of your business? Just because your business has a Fan Page does not necessarily mean that you will get thousands of new customers by the end of the year. According to a recent study by Facebook, it was discovered that businesses only tap into about 13 percent of their fan base. What this means is that, businesses are not utilizing Facebook to their advantage.
Highlighted herein, are a couple of marketing strategies that you can use to increase your online presence through Facebook.
#1: Use Facebook Timeline Effectively
The Facebook Timeline is the best thing that ever happened to businessmen. By making use of Facebook Timeline features such as Cover Photo, you can easily brand your business. You can post on the Cover Photo your logo, product or service. The following are some of the benefits that you stand to gain from the new Facebook Timeline:
- It enables you to expos your logo.
- It allows you to advertise your products or services for free on Facebook.
- It allows you to make use of apps that enable you to run contests, thereby enabling you to determine the effectiveness of your advertisement.
Facebook boasts of more than 10 million users per day. As such, by effectively making use of the new Timeline, you can tap into your market niche.
#2: Brand Yourself
What comes to your mind when you see an image of Mark Zuckerberg or Steve Jobs? These faces are largely associated with their companies. Mark Zuckerberg and Steve Jobs are just but some of the personalities that have managed to use their images to market their businesses. You too can promote your business by branding yourself on Facebook. By branding yourself on Facebook, you are allowing your fans to connect with you directly instead of your business. This is one way of adding a human face to your business.
Privacy is not an issue should you decide to use Facebook to brand yourself as there are a myriad of tools that you can to manage persons who view your profile
#3: Sole Proprietors
One of the challenges that sole proprietors face when using Facebook is how to brand their businesses. Making an informed decision on the best strategies to use to promote your brand can be slightly challenging. The easiest way for sole proprietors to promote their businesses and brands is to make use of personal profile. This way, you get to engage your fans on what you are doing in your business instead of trying to force products or services down their throats.
#4: Manage Groups
If you are making use of Facebook to promote your business, it is highly recommended that you make use of groups. The following are some of the groups accessible on Facebook:
- Networking groups.
- Niche-concentrated groups.
- Social groups.
- Coaching groups.
When used well, Facebook can greatly endear you to your market niche. This way, you do not have to spend a lot of money on other advertising mediums to promote your products or services.
Author’s Bio:- Kady Babs is a Certified Professional and freelance writer and at present attached with Test 4 Prep.com. This is Best Source for ISEB Certification preparation Exams. You can try free demos of Eccouncil Certification Preparation with 100% Risk Free and Money Back Guaranteed. Babs has creative writing skills and helping people to get certified on first try.