The purpose of Infographics is to give readers a clear picture of data in visual formats. The same purpose is also achieved when information is provided in tabular forms, but the downside to it is, data in tables are difficult to register and recollect by the human mind when required. However, Infographics cannot be made without data in tables. Infographics is kind of ‘bird’s eye view’ of information that is digestible by human brain. Another fact to remember is graphics are pictorial representations and hence consume large bandwidth.
The Benefits of Infographics is Indirect
Significantly, Infographics plays an important role in SEO, because it gives readers a richer fuller experience and it also contributes indirectly to get a better rank for web pages – Indirectly because, search engines cannot read graphics or videos. But too many graphics that consume large bandwidth will negatively impact your web page’s search engine rank which you must remember. Don’t also forget that when it comes to graphics, search engines are simply blind and dumb to it.
Remember I said your web pages will benefit indirectly? Here are some little things you should be careful about graphics when using them.
Keep Your Infographics Small
When users access your web pages on their browsers, HTML codes download first, and then the graphics are accessed by URLs within the codes. If your graphics are too voluminous, then the time it takes to download goes up significantly, especially if the graphic files are located in another server on a different host. Therefore, always place the graphic files within the directory and host where your HTML files reside.
Users are a lot impatient these days when it comes to waiting for web pages to show up on their screen, and what’s more, search engines know that and they will know you are not giving your readers a great experience. Another thing you need to remember is, not all users have great internet speeds. When you do the coding and selecting, keep the graphics in file formats that are acceptable over the Internet. Using universally available file formats ensure that download time is minimum and compatible with browser rendering.
Substitute Infographics for Text Wherever You Can
Though not a total substitute for text, you can place Infographics alongside text and provide readers an alternate way of understanding ideas and thoughts contained in the text. This will particularly help those who either don’t understand the nuance of the language in which you write, or simply don’t find the time to read through the article.
Animating your graphics is still another way of impressing your readers, but you should use animation prudently and only if they help readers save time. They should also be relevant to the context in which you are using them. If for example, you are using your web pages for showing stock price movements for the day, tracing the movement indicator line will greatly help readers not only get the final figures but also other information as things happened.
Irrelevant graphics and their excess use can be very annoying to readers, consume too much time to download, and resultantly they end up as poorly thought out SEO strategies. If you are not sure about an Infographics’ effectiveness, it is better to discard than keep it.
Author Bio:- This guest post has been brought to you by Robin Mckenzie of Centurylink internet, a site that offers savings and current information on consumers’ broadband internet and cable.