With so many blogs and content sites on the Web, it can be hard to get people to read your post, especially when your post is about something that other bloggers may have already written about. But then, for sure there’s something about your post that the others don’t have. The problem is how to get your reader’s attention so that they’d want to click and read the rest of it.
Here are some tips to do that:
Have a catchy title
There’s nothing like a catchy title to get the interest of your readers. Make the title interesting, funny, and creative while still staying true to its content. Having a title that is misleading or that gives “false promises” will disappoint your readers and drive them away. Worse, this might make you lose your credibility in that readers would no longer come back to read more of your content.
Have an interesting lead sentence
Start your blog post with an interesting lead sentence.
One way to do this would be to ask a question whose answer the reader may be interested in knowing. For example, “Do you want to earn some extra cash?” This is sure to catch their attention.
Another way to do it is to write a lead sentence that indicates what the article or blog post is about. This enables the reader to quickly determine whether the article is interesting enough or is useful for them. For example, “SEO is one way to increase traffic on your website. Read on to learn more about SEO and how to effectively use SEO techniques to make your site rank number one.”
Still, another way to write an interesting lead sentence is to describe a situation that the reader can relate to and that the blog post will address. For example, if the article is about job interviews, you can start with something like this: “You have just graduated from college. Now you have to start looking for a job so that you can start living your dream life. Well, aside from having an impressive resume, it’s also important for you to be able to impress on your job interview. Here are some tips to help you come out of it with flying colors.”
Use interesting and meaningful subheadings
Divide your blog post or article into subsections and label them with interesting and meaningful subheadings. Avoid writing everything as one block of text as this can easily intimidate the reader and turn them away.
Another way that readers determine whether a blog post is interesting enough is by scanning through the blog post’s content. With meaningful subheadings, the reader will be able to easily tell if there’s something in the blog post that interests them. Even if they find only one section interesting, it may lead them to reading the entire post anyway.
Of course, make sure that you’re able to meet the expectations that you’ve built up by providing your readers with quality and useful content. By being able to meet their expectations and by providing them with helpful information, they’ll be sure to come back for more.
Author Bio:- Reina Marie Gonzales is a professional technical writer who currently works full time as a freelance writer. Click academic writing job to find out more about freelance writing jobs.