A massive 12% of Google index websites were impacted by the original Google Panda on 24 February, 2011. Now a new update has seen the light of day. Some are calling it Google Panda Update 2.2 and it’s expected to affect a great many more websites.
Google designed the original Panda update in 2011 to help eliminate low-quality, and often, duplicate content from low-quality websites. It came in the form of a change to the algorithms used within the search engines. These algorithms determine exactly where a site ranks on the Google search engine. When the update came in most of these 12% of websites suffered penalties for duplicate content and scrapers; software programs which spin copywriting from other websites.
Matt Cutts, a representative for Google, announced at the SMX Advance Conference the new Panda update. He announced mixed results for users.
Some users which had their websites survive the first version of Panda would suffer for low-quality content. The new Panda is far more sensitive and holds websites to higher standards. If your site has low-quality content it’s going to suffer in the search engines, which heavily affects all traffic levels. On the other hand, other users which sustained penalties with the original implementation will see their rankings reinstated.
Regardless of whether your site suffered with the coming of Google Panda, here are some tips to improve the ranking of your website:
1. Remove anything which came as a result of scraper software. And use Google Analytics to eliminate any poor traffic pages as these are sometimes marked as low-quality content.
2. Remove any content which is similar to other websites, as well as on your own pages. This doesn’t apply to properly marked sources, of course. You can use the following duplicate content checker tools to find any duplicate content in your blog.
3. Write original and educational content rich in keywords.
4. Mark any experts who wrote your articles. Linking your site with reputable sources improves your rankings.
5. Check you have created a Google Profile.
6. Enhance your link building operations. Linking via social media sites is especially helpful.
7. Monitor site performance using YSlow, Page Speed, or another favorite tool. Faster sites are more valuable than ones with constant downtime, in the eyes of Google.
8. Vary your content with images, unique pictures, and videos.
9. Ensure your site matches the keywords users search for most often.
10. Don’t be afraid to remove whole pages. If Google isn’t indexing a specific page it’s a good idea to cut it off.
Even if you think your site has changed for the better, it doesn’t necessarily mean Panda recognizes this. Think of what you’re doing, and what you missed out because the post-Panda era is much stricter than before. Poor websites are being steadily ostracized and carved out of the Internet loop. Check to make sure your site isn’t in this group.
A note on algorithm changes from Cutts. He warned webmasters shouldn’t attempt to use the same tactics of chasing the new algorithms as before. He says they are liable to change and hours of good work may count for nothing if they change. You should create high-quality content which is evergreen. Do this and Google won’t diminish your content through any future updates.
Author Bio:- Austin Rinehart is the senior writer on Plagspotter.com (this is external link), married and have two lovely adult daughters. Looking for opportunities to publishing on various topics such as internet trends, science researches, strategies of life improving and etc.