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How Social Media Collaboration for Your Employees Can Help Increase the Productivity of Your Company

Collaboration has taken priority in the last few years for businesses. They want to get more work done in the same time frame. Yet, they don’t want their employees to be overworked. The social media collaboration provides an ideal solution for such circumstances. It helps improve the process of communication and saves a lot of work.

Companies are fast realizing that enabling more efficient exchange of information makes employees work faster as they have fewer interruptions and fewer emails to type, send and read. To meet the demand for social media collaboration, a number of services have sprung up that help you to set up essential social network within your business and enable free sharing of information you need.

Why now?

Businesses have been trying to figure out a way to communicate more effectively for many years. It wasn’t until the internet emerged that people really saw a way out of the ugly communication processes in place. The rise of social media has further facilitated sharing in a more open way. Up until now, there weren’t enough tools to make effective use of social collaboration.

What makes social collaboration better?

Online collaboration has been around for a good 6 years or so. A prime example of this is Google Docs, which allows multiple users to edit the same document at the same time, as it is stored online. People can see changes on the fly, which makes the editing process quicker and more efficient. Social collaboration tools are much like this, except they are more open.

Social collaboration helps people within the company interact with each other regardless of where they are located in the world. You can seek expertise from the right person and ensure that a given project is always on the right path. Expertise is not blocked by the distance between two people, as a result of social media collaboration.

Group more than individual

Social networking is different from social collaboration. Social networking is about a person choosing, whom they want to communicate with, and what comes into their feed. Social collaboration on the other hand is about groups of people. One group sends a message to another and receives information. Everybody sees what is being shared, so information is more open.


You can more easily understand how social media collaboration works, if you understand crowdsourcing. Information from disparate sources is gathered and aggregated at a central hub and is free for everybody. People contribute voluntarily to add to the information and the content is continuously improved. This is essentially how social collaboration works.

Finding content made easier

Social media makes it easier to seek professional advice or any other information from a credible source. For instance, if you are looking for information about a topic, you can browse discussion boards and see if there are people, whose profile lists it as a specialty. When you find one, you can go through the social contribution on the network of that individual.

If you find that person to be helpful, you can either get information from their profile or contact them directly for even more specialized information. In essence, it becomes easier to search for relevant content. You can see how this removes communication barriers and helps save a lot of resources in terms of time and money.

Setting up groups

Most businesses, who have invested in social collaboration largely let employees create their own groups and discuss on issues and varied subjects pertaining to the company. However, you can get sharper results if the management itself helps set up groups for separate projects. Such a social collaboration effort retains all the openness that is required for the free exchange of information.

It provides a very specific platform for discussing industry topic concerns, project specifics, and strategies. The benefit of using such a platform is that everybody from the leader of the project to the smallest contributor is engaged and the feedback that you get is very valuable. It is definitely much more efficient than emails, which are largely faceless in the light of social media.

Industry studies

A number of studies have been conducted and are still being done regarding the effectiveness of social media. One particular area where social collaboration has reaped tremendous results is wiki creation. Creating long documentation can be an arduous process and takes a long time. However, with social collaboration, this process can be distributed and the content is generated much faster. Wikipedia is a good example of how this process works.

In conclusion, social media collaboration will help you create well planned communities that fit within your overall business strategy, so you can manage and complete projects efficiently. If you haven’t tried it yet, now would be a good time to start and experiment with various collaboration tools.

Author Bio:- Steve is an avid tech enthusiast and loves playing with his Smartphone and tablet, he always keeps himself up-to date with regard to latest technology happenings by reading blogs like this one. His expertise lies in working with Online Collaboration Software .

{ 1 comment… add one }
  • Anita Rothgiesser

    October 4, 2012, 11:46 pm

    Totally agree Social Collaboration is the future for businesses large or small if they want to be more productive and cost effective. Every company has to decide what they want to achieve from such a platform as there are so many on the market and not all offer the same features. We at Tracky developed a social collaboration and project management platform, tracky.com, which includes features such as file sharing, chatting on line, calendar and since it is your personal account you can also organise personal events such as a wedding. You can work in private or you can share selected information by publishing tracks or blogs from Tracky to public websites. These are just some of the features we offer and are adding more all the time to meet users demands.


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