Copyrighting is an art that persuades a customer to make a purchase. The way you write a copy can be a deciding factor in your company’s promotion and sales as this is one of the first occasions when the customer will see your product. A good copy takes into account several components. The following is a discussion of a few.
The medium refers to the place where the advertisement will be seen such as print, visual, internet etc. The medium that you choose for your advertisement is a crucial factor in creating an effective copy of your product.
For example, if you choose to place your advertisement in the print media, you must write an eye-catching copy that will create interest and push the customer in to buying your product. If you choose the internet, you must include important keywords that will show your advertisement at the top of a search engine list.
Your target market must be identified and paid special attention so that the copy is tailor-made for them. Also, recognizing your target audience can help you to highlight the benefits that a customer is searching for in your product.
For example, while advertising a lunch box, you must decide who your target market is. If it is the children, then you can include details of the colors, shapes and sizes of the lunch box. If it is for adults, facts like it being microwave-safe and easy to wash will draw them to the product.
An effective copy will have an attention-grabbing headline. If your headline is good, half the job is done as this is the most important part of a copy. A headline must convey a correct, concise and crisp idea that should feature the USP (unique selling point) of your product.
Headlines are not given enough importance in a copy which is strange as a potential customer will decide whether or not to read your advertisement based on the headline. A well-crafted headline will force the customer to read through the entire copy.
After the headline, the content or main idea of your advertisement is what will really interest a customer. The content should be clear and provide a credible reason on why your product is better than the others and the unique benefits they will enjoy on its purchase.
While writing copy, the importance of the use of keywords can not be stressed enough. Make sure that your copy contains the most common keywords that are related to your product. This will be very crucial if your advertisement is posted on the internet. An effective copy must feature at the top of a search engine list.
While customers may like the advertisement of your product, they will be more inclined to purchase it if they read the opinions of other satisfied customers. Including customer testimonials in your copy is a good way to assure your customers that your product is well worth their money.
These are just a few factors you must consider while writing a copy. Writing effective copy is the key to a successful advertising campaign. In today’s competitive world market, a good copy is what will set your product apart from the others.
Author Bio: Penny Cooper is a senior blog writer with copywriting service firm Godot Media. She has interests ranging from social media, copywriting to following web technologies and trends.