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How can Twitter Continue to Thrive Without its own Native Analytics like Facebook and YouTube?

Twitter is undoubtedly a major player in the world of social media. When it comes to marketing value, however, some would say it is lacking big time in comparison to Facebook, YouTube, and other social sites. You see, unlike these platforms, Twitter does not have the native functionality that enables brands to track their performance, something that is quickly going from a luxury to a must-have feature.

Last year in September, Twitter gave us a sneak peek of an analytics tool that was supposedly rolling out to all users in the very near future. The preview revealed a promising solution equipped with a user-friendly layout and features marketers would likely find great value in. Unfortunately, we are now roughly half way through a new year and the tool has yet to go live.

A native analytics system would be nice, but Twitter will continue to thrive. How? By continuing to support all the third-party tools that marketers are already using. On that note, here is a list of some of the best third-party analytics for Twitter.


With more than 100,000 users, TweetStats is one of the oldest and most popular third-party analytics tools for Twitter. Not only does it allow users to track their own activity, but the activity of other accounts as well. TweetStats gives marketers the ability to monitor brands they may want to connect with, in addition to those they are competing with.


TwentyFeet is another great tool marketers can use to keep track of their Twitter efforts. What’s so neat about this service is that it not only tracks Twitter activity, but activity across a wide variety of social networks. TwentyFeet helps brands understand the impact they are making with their Facebook, YouTube, and MySpace campaigns.


One of the many perks Twitter offers a marketer is the ability to extend their reach. When it comes time to measure that reach, tools like TweetReach get the job done. As you may have guessed, this particular application calculates how far a tweet travels across Twitter. It is an ideal tool for marketers who want to understand the impact their updates have on social discussions.


Klout is another third-party analytics tool businesses can use for their tracking and measuring needs. Social networking sites like Twitter provide brands and users with the opportunity to influence others to retweet content, use certain hashtag and more. What Klout does is give you a “Klout Score” to measure your overall impact, which it tallies up based on all the activity you influenced.

You’d have to think that sooner or later, Twitter will get it together and deliver the analytics platform marketers have been patiently awaiting. Til then, they will have to make use of what is available and luckily, there are plenty of options to choose from.

Author Bio:- Francis Santos  is a writer for an email marketing software company.

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